There are plenty of reasons why WordPress is best for small businesses but here are the 10 most gripping reasons. Designing a website from scratch is an agonizing experience, that’s if you time travel before open source (CMS) content management systems. Joomla, Drupal and WordPress are the most popular among the content management systems today. But WordPress took the big lead by powering about 15,886,000 of the entire web. Check WordPress statistics here.
If you are a small business or even if you are not, WordPress is definitely the best choice to use as the platform for managing your website. Not only is WordPress customizable and expandable, it is also continuously developed by the open source community.
Why WordPress is best for small businesses relies mostly to the fact it is lightweight, easy and convenient to use for everyone. It allows website creation easily even if you have no or minimal coding skills. Oh that is part of the first reason already. Here you go:
1. It is very easy
Even the novice to website creation can easily build a website after WordPress installation. Another reason why WordPress is best for small businesses is because it is available as 1-click install on your domain name through your web host, most web hosting sites use Softaculous and Fantastico Deluxe.
Once you have installed, you can easily change the theme through your dashboard. I would suggest play around with the Dashboard for a while. It is fun.
2. Wide selection of plugins
WordPress plugins are the extensions to the default WordPress website. You can easily add functions to your website by installing a plugin.
The traditional way of building website is to code the functions and paste them on your CSS and PHP files. WordPress fixed that fuss by plugins. For example, you want a page to display a contact form so that visitors can easily contact you through your email. Instead of coding a form template, you can easily download a plugin for contact form and install. The plugin itself will have settings where you will be guided step-by-step to publishing.
3. Easy to change website themes
Themes in WordPress is not only to change the look appearance of your website but also to some degree dictates your website’s functionality. A theme for a business directory will function differently from the theme for a blog. The possibilities are endless in terms of themes, you can create yours, use the thousands upon thousands of free themes or purchase premium themes.
Theme installation and activation is just a few clicks in WordPress and you will not lose your content when you do. This is why WordPress is best for small businesses, you have the flexibility to rebrand and give your visitors a different look.
4. WordPress solves SEO dilemma in terms of coding
The coding behind a website is one of the things that must be factored in SEO. A messy code behind your CMS will definitely discourage the crawling spiders of search engines. Although not visible to the human eye. Bugs can be everywhere in a single webpage.
For human users it is ok, but for robots, no! It can affect your ranking if the page is terribly coded. By default, WordPress is search engine friendly. The crawlers deployed by the search engines love to read WordPress websites from headers to footers. Imagine how that affects ranking.
5. Budget friendly
Designing with WordPress allows you to tap into a community of web designers, open source developers, web engineers and CSS specialists offering their development for free. Meaning, when you troubleshoot almost anything that concerns functionality, you are almost 90% to find the answer without having to hire someone to do it for you.
Nonetheless, if you are looking for functionality that handles databases, internet data exchange, ecommerce or those more advanced. It is better to hire a website designer or a WordPress expert.
6. It can handle any type of media
This is another reason why WordPress is best for small businesses who wish to deliver various forms of content for their users. Designing a post or a page using WordPress allows you not only to format your text the best way but can handle embeds of videos, images, PDFS and other forms of media to enhance user experience.
7. Promotes growth
WordPress may be lightweight and started as a blogging platform. Why WordPress is best for small businesses is because it has evolved into a powerful CMS. It won’t slow down even if your website has hundred thousand published pages. It will remain to function the same. You do not have to change your CMS, just keep on publishing.
8. Easiest way to manage
Need to post while on the go? WordPress fixes that for you. You can download WordPress for iOS and Android for free and log into your website. It will notify you of new comments and allow you to post and edit pages. That is something that cannot be done with another CMS. If you are an active blogger this one is the best solution.
9. Can handle multiple users
WordPress made website membership simple. You can assign users into different roles. Allowing you to have someone to manage it on your behalf or add content has never been easy. While it may evoke giving control to another person, do not worry, you can limit their access and roles in the admin panel.
Not only is it your CMS but can add function to your business as a collaboration software.
10. Easy Updates
Everything you install in WordPress will remind you if an update is needed through update notifications in the admin panel. Updating your theme and plugin versions is easily handled with just a few clicks.
WordPress version updates can easily be done as well without losing your data or breaking your website. It’s just a matter of a few clicks.
No other CMS can deliver smart performance as a CMS for small businesses, no wonder website designers always emphasize the reasons why WordPress is best for small businesses.