10 Definite Reasons Why WordPress is Best for Small Businesses

why wordpress is best for small businesses

There are plenty of reasons why WordPress is best for small businesses but here are the 10 most gripping reasons. Designing a website from scratch is an agonizing experience, that’s if you time travel before open source (CMS) content management systems. Joomla, Drupal and WordPress are the most popular among the content management systems today. But WordPress took the big lead by powering about 15,886,000 of the entire web. Check WordPress statistics here.

If you are a small business or even if you are not, WordPress is definitely the best choice to use as the platform for managing your website. Not only is WordPress customizable and expandable, it is also continuously developed by the open source community.

Why WordPress is best for small businesses relies mostly to the fact it is lightweight, easy and convenient to use for everyone. It allows website creation easily even if you have no or minimal coding skills. Oh that is part of the first reason already. Here you go:

1.      It is very easy

Even the novice to website creation can easily build a website after WordPress installation. Another reason why WordPress is best for small businesses is because it is available as 1-click install on your domain name through your web host, most web hosting sites use Softaculous and Fantastico Deluxe.

Click here to learn about WordPress installation using Softaculous.

Click here to learn about WordPress installation using Fantastico.

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Once you have installed, you can easily change the theme through your dashboard. I would suggest play around with the Dashboard for a while. It is fun.

2.      Wide selection of plugins

WordPress plugins are the extensions to the default WordPress website. You can easily add functions to your website by installing a plugin.

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The traditional way of building website is to code the functions and paste them on your CSS and PHP files. WordPress fixed that fuss by plugins. For example, you want a page to display a contact form so that visitors can easily contact you through your email. Instead of coding a form template, you can easily download a plugin for contact form and install. The plugin itself will have settings where you will be guided step-by-step to publishing.

3.      Easy to change website themes

Themes in WordPress is not only to change the look appearance of your website but also to some degree dictates your website’s functionality. A theme for a business directory will function differently from the theme for a blog. The possibilities are endless in terms of themes, you can create yours, use the thousands upon thousands of free themes or purchase premium themes.

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Theme installation and activation is just a few clicks in WordPress and you will not lose your content when you do. This is why WordPress is best for small businesses, you have the flexibility to rebrand and give your visitors a different look.

4.      WordPress solves SEO dilemma in terms of coding

The coding behind a website is one of the things that must be factored in SEO. A messy code behind your CMS will definitely discourage the crawling spiders of search engines. Although not visible to the human eye. Bugs can be everywhere in a single webpage.

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For human users it is ok, but for robots, no! It can affect your ranking if the page is terribly coded. By default, WordPress is search engine friendly. The crawlers deployed by the search engines love to read WordPress websites from headers to footers. Imagine how that affects ranking.

5.      Budget friendly

Designing with WordPress allows you to tap into a community of web designers, open source developers, web engineers and CSS specialists offering their development for free. Meaning, when you troubleshoot almost anything that concerns functionality, you are almost 90% to find the answer without having to hire someone to do it for you.

Most of novice issues in WordPress are found in WP Beginner.

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Nonetheless, if you are looking for functionality that handles databases, internet data exchange, ecommerce or those more advanced. It is better to hire a website designer or a WordPress expert.

6.      It can handle any type of media

This is another reason why WordPress is best for small businesses who wish to deliver various forms of content for their users. Designing a post or a page using WordPress allows you not only to format your text the best way but can handle embeds of videos, images, PDFS and other forms of media to enhance user experience.

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7.      Promotes growth

WordPress may be lightweight and started as a blogging platform. Why WordPress is best for small businesses is because it has evolved into a powerful CMS. It won’t slow down even if your website has hundred thousand published pages. It will remain to function the same. You do not have to change your CMS, just keep on publishing.

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8.      Easiest way to manage

Need to post while on the go? WordPress fixes that for you. You can download WordPress for iOS and Android for free and log into your website. It will notify you of new comments and allow you to post and edit pages. That is something that cannot be done with another CMS. If you are an active blogger this one is the best solution.

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9.      Can handle multiple users

WordPress made website membership simple. You can assign users into different roles. Allowing you to have someone to manage it on your behalf or add content has never been easy. While it may evoke giving control to another person, do not worry, you can limit their access and roles in the admin panel.

Not only is it your CMS but can add function to your business as a collaboration software.

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10. Easy Updates

Everything you install in WordPress will remind you if an update is needed through update notifications in the admin panel. Updating your theme and plugin versions is easily handled with just a few clicks.

WordPress version updates can easily be done as well without losing your data or breaking your website. It’s just a matter of a few clicks.

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No other CMS can deliver smart performance as a CMS for small businesses, no wonder website designers always emphasize the reasons why WordPress is best for small businesses.

 

5 SEO Content Marketing Arguments for Small Businesses

We overlook SEO content marketing arguments. We all talk about Search Engine Marketing, Social Media Marketing and Internet Marketing using so many jargons laid out into so many tactics. Every tactic is a proven tactic, if you ask who published it. For the untrained in this type of marketing, it is very easy to get lost and withdraw.

I have seen multitude of posts on strategy, planning and execution but rarely do we talk about what we initially need to accomplish before we even plan SEO content marketing.

So to add to the noise, I suggest we must first answer these 5 SEO arguments when planning SEO content marketing:

1.      Is there a need for your content?

Use the everlasting law of supply and demand in economics when you are planning an SEO content marketing.

Like any kind of business, there has to be a demand for your content, otherwise it will fail because it is useless.

Your content ideas may sound amazing to you and your friends, or to your mother, unless your mother is like mine, who would likely oppose on anything.

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Any content that is not demanded by your target audience is an utter waste of time.

Explanation:

Studying the demands of your target audience will save you so much time and trouble in avoiding failed content. Chasing to rank for a topic that is relevant for you personally but not demanded by your audience will not really get you anywhere.

You will just be disappointed.

Better if:

Perform keyword research ALWAYS and place these keywords at the heart of your SEO content marketing.

Use Google Analytics data, Google Trends, and other free keyword research tools that will help you analyze how and what you should be ranking for.

In Google Trends for example, you can use a search phrase on a particular topic and it will show you what relevant search queries are being used by people in a particular location.

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This tool by Google should always be used if you are in it to win it on particular phrases and keywords.

 

2.      How does your audience speak?

This is not the time to be a verbal gymnast. Every industry, team or locality will have jargons and colloquialisms that is not being used by the entire world. In achieving SEO content marketing success, common language yields better results than using jargons.

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Explanation:

Catchphrases and jargons is impossible to be used as a search term unless they are looking for the meaning of it. So if you are not making an online dictionary, please just avoid this.

Better if:

Again, use keyword research, breakdown your topics into simpler terms and analyze which of the phrases are often used by your customers. Expand your SEO content marketing tactics around these keywords using the most popular terms. Just look at how “content marketing” as a search term is expanded by Google into different terms. It will give you an insight on what exactly are the queries.

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In short, using keyword research tools like Google Trends will get you very far in addressing arguments 1 and 2.

3.      What kind of audience are you addressing?

Putting yourself in your audiences’ shoes will allow you to identify their intent in using a particular search term. The main reason that a consumer would be on google can be narrowed into intents such as the following:

  • They are curious and want to learn
  • They are finding a solution
  • They are looking to buy something

Check this infographic from bufferapp.com which explains content matrix. This post from them will definitely help you.

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Explanation:

Understanding user intentions in search will help you create SEO content marketing strategy that will work.  You will be rewarded by Google if your content is something that aligns with what people are looking for by ranking you higher in SERPs.

Better if:

If you are swinging blindly in content creation and lost in understanding user intents. Pay attention at your competition through Google’s organic results. If the top results you see are addressing any of the narrowed down intents explained above, then those are what people are intending to find when using that particular keyword.

4.      How well does your competition perform?

Keeping an eye to your competitors’ performance in terms of serving search needs of customers will get advantage. Identify if they deliver the needs according to customer intents.

Explanation:

SEO content marketing is very competitive. Ranking high on keywords depends so much on how your content performs. For someone to be replaced by you in terms of ranking is defined mostly by how well your content responds to what the user is looking for. This is the basis of search engine rankings, we can go as deep as the algorithm process but that will not solve anything.

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The greatest mystery of SEO is no mystery at all, ranking is relative to your content’s purpose in delivering information that the user requested.

 Better if:

SEO content marketing must be strategic and competitive. You must have awareness of your competitors’ performance while you serve the needs of users. Paying closer look at organic search results while considering the following points will strengthen your SEO content marketing:

  • Identify the kind of information they deliver, learning or selling?
  • Are they effectively engaging to address the user’s intent?
  • Identity the length of content they provide by word count
  • Identify their medium in delivering information, infographics, videos, images, etc.…
  • Note the kind and how call-to-actions are placed in the pages

5.      And now what?

If by chance your content performs well and achieves high ranking, what would you like the consumer to do?

Let’s talk about your consumer’s journey through your content, if they get to your page where will you take them next?

It can be:

  • Close the sale
  • Capture their email for your mailing list
  • Download an educational or promotional content
  • Share your page in social media
  • Nothing and nowhere, its just it

Explanation:

You need to tailor your SEO content marketing exactly how you wish your visitors to behave in terms of sales.

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You cannot expect a user intending to only find educational information to be converted into a sale. They are premature in in the buyer’s journey. Nonetheless, you may want to get their email address to send them information to prepare them to take action next time. Visitors – to “leads” – to a loyal customers.

Better if:

You take a strategic approach in your SEO content marketing. Your content must be driven by addressing what their primary intent for clicking on your page, before you take them forward step-by-step into the buyer’s journey.

If you need help in content creation and marketing, please do not hesitate to contact me. Let me help you overcome your SEO hurdles. Use the form below to get in touch. Thanks!

Pat’s Noteworthy Progress 06-07/2016

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Progress: Today I am on my first month publishing in patbagano.com.

I thought it would be nice if I would write monthly about my progress to let myself and everyone else know whether I am failing or getting closer to my goals.

Goal setting is a strength I am revisiting. I somehow allowed other people set their ideas of my success in the past. They ended up frustrated and I ended up even more frustrated. That is just not going to happen again.

I am really considering including a “life story” category on this blog, but I do have self-mastery. Let’s see, how that will take form.

Let us go back to my noteworthy progress report.

 

·        1 month from my first blog post, I write better

Blogging is a journey. I have read from blogging gurus that I look up to, Penelope Trunk and Jeff Bullas that blogging is a great tool to improve your writing. I improved so much I have noticed.

Well I may be persecuted by my words because I keep on mentioning in this blog that I have writing experience. True, I am not a newbie but almost like one. With the changes in online publishing. Being stagnant for 4 years or so made me feel like “crawling” on eggshells most of the time.

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When I say I write better I mean I am closer to the blogging style of 2016. It is different you know. Check this post by Neil Patel to learn how to blog better.

I remember how my first post looked and sounded like. I was just excited publishing content on this blog it really does not matter then how it would sound/read like. Nonetheless, I just went ahead and posted it and I am not taking it down to track my progress better. Judge me! <joke>

·        1 month after publishing my first blog post, I have more twitter followers

My twitter has been dormant from 2013 -2015, I think. The last blog I intended to build and market was from a “dead” passion on tea, complexitea.net. Its dissolved in the matrix. It is worth noticing that, even I had about 300 something followers on topics of #tea most of them unfollowed me because I was posting more about writing and content marketing. (I know that’s a shameful number, but I wasn’t active then)

Nonetheless, there was a rapid growth in my followers because of I publish regular content on this blog and tweeted it regularly. As of writing this I have 1,043 followers.  Shows that this is where my strength should be focused.

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In short, it’s a noteworthy progress.

·        Some inquiries on my services

I had several inquiries on my writing services. In the past, without a website I only advertise on freelance boards and classifieds.

Owning your own website and blog really does get potential customers even just being live within 30 days. Nonetheless, I turned them down.

Here are the reasons why:

  • I hate basement bargain hunters. Content takes time to make and anyone paying $1 for 100 words can keep the money to himself. Its offending. This is the main reason there are a lot of bullshit floating online.
  • Some inquiries are just from the internet trolls, people who have nothing to do, they are just excited to use every contact form they encounter online. I am not even talking about spam bots. These are bones-blood- flesh trolls.

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It is important that when you own a website, especially if you are a new one, that you are strong enough to say no.

I would rather spend my time writing content for my blog than blog for a cheap price for someone who cannot value my time.

·        1 month after blogging, I can cope with my losses

Blogging and writing about advertising, social media, content marketing and “blogging about blogging” allowed me to cope with my losses.

  • I lost my best friend and cousin in 2014.
  • I lost my business in 2015.
  • I broke my relationship in 2015, husband left leaving each other harsh words to note for life.

So you see, it wasn’t easy dealing with some stuff, I learned though that life has to go on. Well that is after I tried many different things to cope.

Blogging pulled me back together to 1 piece as I establish my own brand I am rediscovering and empowering that writer, trainer and manager I once was.

I knew I have forgiven the past when I realized how excited I am with the future.

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Check out my Self-mastery posts often to get inspiration when you feel low or just plain insights of how I am learning love, pain, attachment and anger. My main posts will always be in content marketing and blogging, and those may not show up in my front page feed.

5 Ways Social Media Can Rescue Your Small Business

Rescue Your Small Business

Social media, like SEO is no longer an option to any small business but a necessity. If you aim to remain competitive in your industry, no doubt you need to look into social media marketing to rescue your small business from dwindling.

Social media is a great way to hack into a rich vein of your target audience. Hand-in-hand with SEO, if properly executed it can deliver great results while offering you great scalability in terms of budget.

Social media promotions are delivering results like no other form of marketing because you can easily track and reformat marketing strategies.

The following is a how social media can rescue your small business:

1.      Boost your content marketing

There is no doubt that content marketing is highly effective marketing tool. However, if you are a small business who is currently running a content marketing campaign and still losing business you might want to look into accelerating your social media efforts.

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Content marketing is the key to enhanced performance of a website in terms of traffic and conversion but without proper distribution channels content marketing will surely fail. Social media can increase your brand awareness and boost interaction with target customers in real time.

Identify which social networks your target audience spends time and engage with them.

2.      Increase efforts with paid advertising

All major social media networks offer paid advertising for business and personal brands. Allocate a small budget to increase your reach. Together with your content marketing efforts you can yield higher conversions than other types of media.

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Facebook offers paid advertising campaigns for a low cost but highly targeted. You can reach people who will engage with your content better as it allows exposure of your brand to a wider audience.

3.      Rebuild Brand and Loyalty

If you think that the main reason your small business is failing is because your brand is losing reputation among your customers. You can easily revamp your business through social media.

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Social Media Marketing can leverage your customer service because it allows real time engagement. This can strengthen your brand awareness and increase customer loyalty.

4.      Expand Your Market Intelligence

Social media allows you to gain insights on your competitors marketing efforts. Awareness of your competitors’ behavior in the market will allow you to strategically plan ahead. You can base future business decisions by offering something that your competitor is missing.

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This social media marketing strategy can rescue your small business from being left behind.

5.      Establish Influencer Relationships

Social media marketing is a great way to directly interact with key influencers in your industry. In terms of reach by numbers, influencers have strong committed followers. If they send out a word about your business, it can certain catapult back to good health. Especially if you are rebuilding trust and loyalty.

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Influencer marketing in social media is another viable way to rescue your small business. Look deeper into it here.

There are more ways social media can rescue a losing small business, these are only among the top 5.

It is predicted that social media marketing will become even more dominant before we enter 2017. Getting your social media and content marketing efforts on check will get you to a stronger stance in future competition.

If you need help on your content marketing, business blogging and social media marketing. Let me know, you can use the contact form or email me directly at info@patbagano.com

10 Best WordPress Plugins for Beginner Bloggers

best wordpress plugins

I am rounding up 10 best WordPress plugins for those who just started to blog. These plugins are some of my favorites because they are customizable and free.

The WordPress plugin repository can be quite confusing, there is almost a plugin for anything. However, some are buggy and does not measure with the promised functionality.

WordPress plugins are responsible for making a website become what the owner intends it to be. In this post we are only discussing how plugins can increase the performance of your blog while not compromising visuals.

These best WordPress plugins will help your blog work smarter and faster:

 

1.      Display Posts Shortchode

This plugin allows you to display listings of post on any page you like. There is a great list of parameters that will customize the way the post will be displayed. This comes in handy when your theme will not allow you to display post according to your desire.

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Adding a shortcode on a post or page will display the posts based on the arguments you set. It is very easy. They have the available parameters you can use in this page.

2.      WordPress SEO by Yoast

If you are not using this plugin, you are missing out on a lot of things. This is definitely among the Best WordPress Plugins to make sure you are visible in Search Engines.

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WordPress SEO by Yoast handles all SEO elements you need for your blog to be optimized. For content writers, the greatest impact is how it handles the SEO elements and showing green and red bullets. Before you publish you can edit until everything is green.

3.      Free and Simple Contact Form Plugin – PirateForms

While there are a lot of contact form in the WordPress plugins repository. I like to keep mine simple. Pirate forms ensures that you create a simple contact form that you can insert to a page or post.

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4.      Jetpack

A very useful plugin from the WordPress team. Jetpack is a bundle of 33 different tools to ensure smarter and faster blog.

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Jetpack is most popular for its built-in analytics. You can view your website statistics from your WordPress dashboard without having to connect a third-party website. Jetpack is full featured, yet free for anyone to use on their WordPress hosted blogs.

5.      Inline Related Posts

With Inline Related Posts you can enhance user experience by creating posts boxes within your content. When you insert the shortcode, Inline Related Post automatically displays a related article found in your archives to your reader.

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You can place multiple related posts boxes throughout your blog posts, without messing up with your formatting.

6.      Digg Digg

This plugin by Buffer delivers you social sharing at its best. You can display social buttons nicely in your blog. It allows you to place the buttons anywhere you like.

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Floating, before post or after post. Popular sharing buttons available are, Twitter, Buffer, Facebook Share, Facebook Like, Digg, LinkedIn, Google +1, Reddit, dZone, TweetMeme, Topsy, Yahoo Buzz, StumbleUpon, Del.icio.us, Sphinn, Designbump, WebBlend, BlogEngage, Serpd, Pinterest, Pocket and Tumblr.

7.      Scroll Triggered Box – Dreamgrow

Scroll triggered box can improve your email capturing within your blog. It can increase productivity of your marketing efforts and help you build an email list. What is good about scroll triggered box is that it will only appear once your visitor is engaged with your content. This is better than having a pop-up.

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Scroll triggered box by Dreamgrow is highly customizable. You can place any call-to-action with this plugin.

8.      WP Hide Post

It does exactly what its name implies, hiding posts within the blog displays. There are some posts I often publish but I don’t want to appear in my homepage. WP Hide Post can make you decide where to display the post or not all.

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If you are making several marketing materials that you might want to reference to later but not exactly show as a blog post. This plugin solves the problem. Hope you like how i drew the arrow and smiley up there. XD

9.      Custom Login

For branding purposes, if you want to rid of the traditional WordPress Login, you can use this plugin. It allows you to change the logo and background image and customizing it to suit your brand better. It basically changes everything in your login page, including the font styles and alignment.

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10. Simple Image Widget

While this may sound very basic. Simple image widget allows you to display any kind of image and define the size in your widget area. Whether you are adding in the footer or your sidebar this is among the best WordPress plugin that delivers that functionality.

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Image widget is a great way to design your blog and add an image that is either clickable or not.

Need help in setting up your WordPress Plugins or anything about blogging, SEO and content marketing. Please let me know, I love collaborating to help people achieve their website and blogging goals.