I found most people struggling to write their thoughts to a good blog post because they are either lost in the rules of composition or fearing they are doing something wrong.
Truth is, in blogging, the only wrong thing in composing a good blog post is if your thoughts are not organized. If you continue publishing incoherent blog posts, it may result to people never going back to your website.
There is no rocket science in writing a good blog post. In fact, once you find your most convenient flow. Things will become a lot easier.
Here are 6 steps I use when I write a blog post:
Step 1. Do a keyword research
Identify the keywords that will generate traffic to your blog. Use Google Keyword Planner to see relevant keywords to your topic. Once you have decided the keyword to be used, use Google Trends to identify if this keyword is worth investing in, trends will give you a broader idea if the keyword is rising or falling, and if it is worth investing in or not.
Step 2. Use a word processor
I have read somewhere that you must use the native editor on your blog. I think that is plain crazy. Using a word processor, even the simplest, will not only provide you with a rough copy of your material but also give you plenty of time to edit and proofread without internet.
Use the formatting styles native to your word process to serve as your guide.
H1 – I usually use to highlight the most important heading for my blog post. Headings like “Here are the common fears of new bloggers and how to overcome them:” It is a heading I use before a list.
H2 – I use for titles of the sub-topics I wish to cover
H3 – If I put a list within the sub-topics that needs to be explained.
Using headings is an essential part of formatting your blog post to better guide your reader. It also serves a great purpose in on-page search engine optimization. The bots deployed to crawl your blog will identify topics based on keywords you include on your headings.
Once you copy and paste what you have written from your word processor to your WordPress, it will automatically paste with the html codes for H1, H2, H3, etc. That’s if you are using WordPress, I think other blogging platforms will also do the same. If not, paste your material using HTML to not break the links and headings.
Step 3. Divide your ideas properly
You must have a clear flow of how you tackle every subject. Don’t forget the essential parts of composition, such as:
Usually, in blogging, it is best that you directly talk about your topic in the introduction. Tell your reader what they are going to get from reading your post. A brief summary of what you want to talk about.
Introduction sets the stage for your reader to prepare if it is:
- Going to be a long read
- Exactly what they are looking for
- Worth engaging
Make your introduction engaging and it must answer the reader’s question, “What’s in it for me?”
This will be the area of your post where you talk about your topic in greater details. Best that you talk about the most important to the least important, while keeping them engaged.
Online readers do not have the same attention span compared to offline reading. So keep this in mind and say all the important stuff at the top to keep them engaged.
Best if you can divide your body into sub-topics or list. And forget about writing following formal composition. Divide your blocks of texts into smaller paragraphs. Even better, shorten your sentences.
Summary or Conclusion
Giveaway something for your readers to think about. Close your piece with a brief summary of your chosen topic. This is the best area to really encourage them to take action, either fulfilling a signal for sales or simply subscribing to your mailing list.
To make blogging easier, just remember to make each area above run the following number of words to remain writing at standard length of 450 – 750.
Introduction – 150 – 200 words
Body – 400 – 500 words
Summary or Conclusion – 150 – 200 words
The ideal blog post length for a blog post varies depending on your topic. It is always best to post something longer. Nonetheless, do not drag your topic just for the sake of a longer post.
Step 4. Add Visual Content
Old-school blogging focuses more on the written content alone. Blocks of texts following formal composition format is even encouraged. Times changed. If you do it that way you will never engage with readers today.
People now prefer content that are interactive. Maybe embed a video, add spreads of images instead of thumbnails or create a poll within your blog post.
Big images are a great way to encourage your readers to scroll down while keeping them more engaged. Adding infographics is a way to do that. Images in a blog post is another way to divide your content ideas into sections while it aids reader’s comprehension. Use images wisely.
Step 5. Review, proofread and add links
Proofreading will allow you to minimize grammatical and spelling errors. It will also give you a better scope on your compositions coherency to your chosen subject. Remove anything that you think is dragging your article to lengths unnecessary.
When you gain confidence that it is ready for publishing, read it another time. This time around, highlight phrases that you think can be linked to one of your previously published post or an external website that will tackle the subject further.
Adding links will give extra boost on your reputation as an expert in your chosen subject while also keeping your SEO healthy. Links are very good in allowing bots crawling your blog to discover new pages to rank. Don’t forget this to ensure you have a good blog post.
Step 6. Publish and Promote
Hit the feared publish button and start promoting your content. Share it in social media several times. The quicker you can encourage activity in that particular blog post, either visits, pingbacks or comments, the quicker the page will be indexed by Google. The more activity, the higher the ranking.
Writing a blog post is not easy when you are just starting out. This is only a guide that I find myself using over the course of time allowing me to create content faster. You can share your blog writing techniques in the comments below and what you think works better. Every blogger has a particular set of tools and techniques when composing a blog post, this is what works for me.
I love collaborating and helping new bloggers establish their online presence. If you think you need help, let me know.