I am not a fashion blogger, but I frequent fashion blogs. I have a few independent fashion blog favorites but they now sound like mainstream fashion which kind of turns me off.
I like my fashion bloggers real and talking about fashion in a sensible way. However, I cannot force their writing style to remain the same especially if they view it as growth.
I am writing this for fashion bloggers who might be struggling to know what ordinary people like me expect when visiting a fashion blog. It may keep you align with how to reach your audience properly.
Here are a few expectations of ordinary people when visiting fashion blogs:
1. We don’t expect you to be a celebrity
The main reason most people prefer independent fashion blogs over mainstream fashion editorial is because they can relate more to ordinary people. We don’t expect you to be a celebrity, so do not act like one.
I have noticed that there are a lot of fashion bloggers who wants to establish a personal brand as a fashion diva. When the content appears mediocre, people get an impression that you are not being authentic. And that may result to never coming back to your website.
Also, most people do not expect the blogger to be a model, so please don’t act like one or copy a model’s attitude and look. That will really drive your visitors away.
Unless you are really a model, then that is great!
2. We expect you to blog from your own perspective
Otherwise, your readers might start feeling that the intention of your blog is not for them.
I personally prefer informal approach to blogging about fashion than trying to sugarcoat everything to sound nice.
3. We expect a fashion blog, not your diary
You are free to publish anything in your blog. Nonetheless, please avoid writing things beyond fashion and lifestyle and start bashing a friend or a neighbor.
Your readers are not interested in your personal affairs more than your interest in fashion and possibly a little bit of your lifestyle.
Your love stories don’t make sense to some of your readers. You may argue many times but as I said in #1, if you are not a celebrity please do not act like one. Besides, make your blog about fashion and not like a tabloid exposing your personal life.
4. We expect a fun personality, not a snob
Your readers can sense when you are becoming a snob. From the brands you mention and to the lack of creativity and enthusiasm in your posts.
When you gain loyal readers, it may not be obvious to you, but they know when you are inspired or not. Be careful what you write about and how you write about it.
I am not suggesting that you remain perky and fun all the time. Taking it over the top will also make people leave.
To maintain a fun personality and not come across as a snob, you should regularly reply to comments and emails and spark discussion among your tribe.
5. We expect you to be an expert
Fashion blog readers expect people blogging about fashion as a fashion guru. Make yourself one and maintain a brand as an expert in things that you talk about and recommend.
If you seem like just another fashion blog, your brand will not stick with you visitors and they won’t even remember you among the millions of fashion blogs in the internet.
There are plenty of fashion blogs in the internet, becoming as the top choice even among a small tribe means that you have impact in their lives. You may just be a fashion blog in the eyes of others but for some people you inspire hope and beauty.
Be that blog that speaks about reality and not fashion in its delusional sense.
Getting an advice from a non-fashion blogger and listening to the needs of your readers will drive you towards success.
Fashion blogging is a tough niche, but that does not imply that you focus your blog around your competition. You must ensure that you are still centered towards your loyal readers.