Blogging is a marketing strategy to place you on top of competition.
Regular High Traffic
A well written blog post regularly appearing on your website will ensure that you tap into the various channels of the internet allowing new visitors learn about you. A blog can be the avenue for visitors to be driven to your website through other social media platforms. Each post on your blog done in a regular basis with material related to your business is an investment that will not fail fail you. A blog post even days, weeks, months or years old, will remain on your website and each time someone searches for the information offered in the post, it will still definitely drive in traffic. In most cases, older posts actually gets more traffic over time.
Lead Generation and Conversion
An increase in traffic means increase in potential customers and same is true, increases conversion to sales. The most effective business blogs analyze and target what their potential customers are asking online and answer this questions through a blog post in their website. Not only does this ensure driving in target customers but the material presented on your website is with value to your visitors and strengthens your business credibility and online presence.
As you provide a regular valuable information to your target audience, a business blog ensures your authority on matters relating to your industry. More than providing organic traffic, your blog can set you distance apart among your competition as an expert in your market. This will place you on top of the mind of each customer, new and regular when it comes to ideas, issues and information relating to your market and industry.