You want to take business blogging seriously but the amount of information you find online is drowning you. This is true. In fact, most small business owners begin to get discouraged at the planning stage of their blog. There are a lot of abandoned business blogs that are still active online. There is a wasteland out there.
There are many ways you can simplify business blogging without losing the seriousness of your business. If hiring a professional blogger to be part of your marketing seems to cross your ethical stance on ghostwriting, then it could really be a problem to keep a consistent blog.
Nonetheless, you have another option, hire a blogger who will blog under their name while ensuring that all pieces comes from the thought leader, you. That could be a good idea right? But it is true that will still mean an additional manpower.
So you want to do it yourself but you are scared of failure.
Here are recommendations for you to simplify business blogging:
1. Create the simplest editorial calendar
I mean the simplest, don’t aim for automated blogging calendar. Just plain paper with boxes. Normally, bloggers would have an in-depth keyword research when they start a blogging. Since you wish to simplify things, a complicated keyword research is not advisable. For now, just think of the most relevant keyword that pertains to your business and mix that with your locality. Start writing titles.
30 titles can keep you blogging for a month.
For example your business is Pet Shop 555 in Great Neck, New York. Then all you need to do is think of simple topics as your headlines that relate to your daily business activities.
Box 1. Dog Grooming at Pet Shop 555 Great Neck, NY
Box 2. Pet Shop 555 Pet Vaccinations in Great Neck
Box 3. Feline Friends at Pet Shop 555 in Great Neck
The list can go on forever, and you can talk about all the animals, regular and surgical procedures, all going on in your shop in a daily basis. You will never run out of topics.
The thing to really get you going in business blogging all you need to remember is that a blog is an informal kind of writing that focuses more on storytelling. While there is great value in posts that tackles deeper in subjects, that is not your goal for now.
Besides, those kind of posts must be done only a few times a month. Something that involves study and deep research. For now, you can simply tell a story.
The reason for that kind of title in our example is to ensure you also incorporate a little SEO on your page title while making sure that you are found locally.
You may include the keyword found in the title a few times in the body of your post, if you find it awkward, then don’t. The point here is to just keep on blogging and get you writing and simplify business blogging.
2. Your blog must be in your website
I assume that you already have a website, now you need to make sure that your blog is installed on the exact server and exact domain. You can install it in a directory as http://myawesomebusiness.com/blog. If you cannot do it yourself, have your web designer do it for you.
The reason behind this is to make sure that all SEO credits for added pages/posts on the blog is attached with your main website. While there are debates that using a subdomain will be alright. I think SEO wise, it is best that you go with the former.
Just an interesting graph from Hubspot
3. Link your blog post and website pages
That is simply adding a hyperlink on texts that you post on your blog. Make the link point to another page on your website or blog post. This will make sure that crawlers deployed on your site will be able to index all of your pages.
Links to external websites are also necessary. Not only does it improve SEO, it improves your authority as you suggest further reading or give credit to where the information you are talking about came from.
Add a few images here and there. A great way to divide your topics is to put a spread of an appropriate related image.
Make it entertaining.
Images are a great way to enhance customer engagement.
5. Proofread and publish
Aim for standard content length for now. By that I mean 400 – 750 words. That should be safe for search engine ranking and also for your customers to be entertained as you practice more. In time you will be able to make longer posts, those that require more study and time. Today we are more focused on how to simplify business blogging for you so you do not get confused at the startup of your blog.
There is great value in long-form content, but for business owners who do not have time daily, that is just impossible. As you practice with short-form content, making longer content will be easier in the future.
Read what you have written aloud. Check errors in grammar and spelling. Don’t worry if you think your composition is weak. It normally happens at the beginning of blogging.
Relieve stress by not thinking about the writing too much to simplify business blogging. You will definitely improve soon. For now, just focus on delivering necessary information that you think your customers might be interested of.
When you are done with proofreading just hit publish. Congratulations, you have just blogged!
You see, business blogging is only complicated when you pay attention to buzzwords and want to apply every tactic mentioned by blogging and content marketing gurus. You don’t have to do everything they say right now. It is more important keeping your blog alive by producing original content.
SEO, writing skills, design and others will come along the way. Your goal is to speak for your business and your blog is that voice. Just say what you have to say and worry about complicated technicalities as you progress.
How do you get along with your business blog? I would like to know. Tell us how you manage your business blog in the comments below.
If you think I can help you getting started with your business blog in the right direction, please let me know.