Do Keyword Rankings Still Matter?

keyword rankings

Do keyword rankings still matter in 2016? I guess the bigger question is, will it still matter in 2017?

It is mid-2016, we faced great changes in keyword-based content marketing and adapted on great changes in establishing a strong digital brand.

SEO companies and known brands still remind us daily how keyword rankings are still an important metric to measure SEO success.

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Sites ranking on top for high-volume keywords proves to not gain any benefit because they do not meet consumer’s intent. Their bounce rates are higher than ever.

Bad consumer experience is a metric often disregarded because most business owners focus on the number of visitors. Bounce rates are important.

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To rank top on keywords does not equate the metrics for measuring the success of any marketing campaign. Rankings are superb if they can deliver efficiency in business value. Meaning:

  • lead generation
  • conversion
  • promotion
  • retention

Should you rank high for keywords but fail to deliver any of the above, it is the perfect time to reevaluate your content marketing plan. You are not aligned with success.

How far must you track keywords and how?

If you want to exhaust all your marketing budget and energy, go ahead and track all your keyword rankings. Honestly, for what reason? Why all?

An established site will probably own thousands upon thousands of pages. It’s just stupid to even try.

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and delivered the following:

  • lead generation
  • conversion
  • promotion
  • retention

Specific consumer intent is driven by long-tail keywords, which are often not what most businesses want to rank for.

But long-tail keywords have higher performance rate of lead generation and conversion than high volume short-tail keywords.

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Any keyword that diverted traffic at a striking distance from your branded keywords must be tracked and watched. These are the keywords that will propel you to succeed in marketing.

How are you going to do analytics when Google no longer offer it? Manual checks may be done by your SEO team, if not research using third-party tools. Moz.com and buzzsumo.com are good platforms to begin with. There are more but I would write a post about that some other time.

Are on-page keywords still necessary to achieve good page ranking?

Authority websites with high-quality inbound links can forget about on-page keywords. They will rank on keywords that might not at all be in the content they publish. Relevance of the published material is weighed by search engines, especially Google, in a different way now compared to how it was a few years back.

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Relevance of search terms are now engaged in automated query expansion. Synonymous terms are now weighed within individual search terms and are not confined to what was typed by the user.

In short, you can rank on other terms that you are not tracking. Your page may be appearing on search terms that you are not aware of.

User search history and query chains influence results

Because google now uses user search history and query chains, it can be a little tricky tracking keyword rankings.

There is so much personalization involved between the user and Google search.

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If the user often search for “orange” the telecommunications company. Google understands that the next searches using “orange” does not mean the fruit and will not instead show orange plant or fruit.

This query chains are greatly influencing search results, so if you are aiming for high volume keywords versus consumer specific keywords, your content marketing campaign this 2016 is likely to fail, even more when we advance to 2017.

The point

patbaganologobannerSearch engine rankings are information for further marketing analysis. The competition on keywords should align your marketing goals and conversion goals.

Winning the competition among keywords that do not deliver ROI is an indicator that it is of no value to your business. Keyword rankings matter only if they deliver performance in your business.   

10 Ultimate Business Blogging Benefits

business blogging benefits

Business blogging benefits your customer service the same way it does your marketing and sales.

When I get a chance to sit with family, I love to educate my nieces and nephews on the importance of internet marketing. Their growing interest on blogging and website design is impressing me.

Last night, some very good important questions were raised as I teach one of them in setting up a blog which inspired me to write this post.

The recent years proved that if we want to secure our brand, be it personal or business. The best way is to establish a website. But a static website is not favored by content consumers and search engine robots.

To be found and be loved, there needs to a regular activity on your website. Offering new relevant content able to provide answers to common business questions, if not, to simply entertain content consumers.

Business blogging benefits is a topic so important for business owners who wish not only to establish a strong online presence but bridge plenty of their marketing struggles and dilemma.

Before we continue with the 10 ultimate business blogging benefits, I first would like to emphasize a point.

Your blog must be hosted on your domain.

If you already have a business website, it is impossible that you cannot have your blog installed on the same domain directory. Even if your website is hardcoded or running on a platform that does not support blogging.

A quick and easy installation of WordPress will benefit you greatly. Ask your web designer or hosting company.

Your blog installed as a subdomain, ex., http://blog.yourdomain.com or in a different directory, ex., http://yourdomain.com/blog will serve you best compared to free services.

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I have mentioned WordPress because it is the best open source content management system compared to the rest.

Please do not confuse me with WordPress.com, while both are the same to some, they actually are not. Creating your blog in WordPress.com will have your blog “live” online as (yourblogname).wordpress.com.

Especially if you already have a domain name, it will be better to have it hosted independently.

As we go through the list, you will see that you can only achieve the full business blogging benefits if you are hosting it in your primary domain name.

1. Serious search engine traffic

Blogging is a way to get more “real and interested” consumers of your content directly to your website. This brings us back to the important point I was discussing earlier. Imagine if you were hosting your blog as a subdomain on wordpress.com, Tumblr.com or Weebly.com?

The traffic is not directly diverted to your website right? You might have links pointing to your primary domain name, but what are the chances they would click on that?

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Furthermore, business blogging benefits your primary domain name because every content you add, meaning every blog post, are additional pages indexed by search engines.

You are definitely adding to you organic search visibility and increasing search engine traffic.

Every new published post is another door you open to your target audience to enter your website. Each relevant interesting post with rich keywords will definitely make your page rank higher on results.

2. Adds personality to your brand

Even the best “about page” published in your website is nothing compared to a blog. While static pages perform their important functions well. A blog gives your brand a personality that can tackle various business issues.

It allows you to show your customers and target audience another aspect of your business. It is your company’s voice to speak about other matters of the business that you cannot simply publish on stationary pages of your website.

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If your business consistently provide content to build a better personality for your brand, your likeability will definitely increase.

3. Aligns with social media marketing

It is virtually impossible to maintain a consistent effective social media presence without access to high-quality content relevant to your business.

While sharing, liking, commenting and tweeting on other people’s content proves you are active, it still doesn’t divert traffic to your website.

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The reason a blog is a wonderful avenue to be active in social media with direct impact to your website traffic and lead generation is because you can easily share your blog posts.

Creating captivating content will increase shares and likes, and guarantees traffic.

Additionally, blog posts can be directly converted as an email content that can be sent directly to your subscribers. This highlights your email marketing efforts without having to write additional copies.

4. Becoming market authority

Business blogging benefits you greatly in a way of establishing you as an authority figure in your industry. It is a great platform for you to share related industry information and your opinions.

You have the opportunity to breed trust among your peers as well as consumers.

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As you become more respected your conversion rates will naturally increase because it is a known fact that customers love to buy from experts.

5. Improves sales conversion

Your business blogging activities signals not only the search engine robots that you are in business and swinging, but it also gives the same signal to your consumers.

It is very important that you have a consistent blog publication.

Do not setup a blog and then stop. This not only ceases the business blogging benefits but may also come across to your consumers as no longer in business.

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Commit to blogging long term.

Hubspot claims that their data shows that those business blogging are most likely to increase their ROI compared to those not prioritizing content marketing.

6. Best way to generate inbound links

High-quality inbound links is a pillar of effective SEO. A blog is a way to acquire these inbound links that will catapult your ranking to the top.

Content providing relevant information as an active resource for other bloggers and publishing platforms will provide links to your page.

Inbound Links

This inbound links will generate traffic back to your website and is rewarded by search engines because it proves your authority as an information source.

7. Ranking for long-tail searches

Among other business blogging benefits, ranking in long-tail searches is an indispensable strength of blogging. Consumers use search engines for specific searches and often using long-tail keywords.

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Long-tail keywords allow your business to tap into a stream of consumers who are specifically looking for your type of business.

The best way to signal that that you offer such services or products is ensuring that relevant long-tail keywords appear in your website.

There is no other way for them to be pointed on your direction without a blog talking about it. The dynamic content of a blog does this naturally as you publish business specific content.

8. Lead generation

An effective blog post must contain elements that will help your lead generation efforts. Strategically placing call-to-action boxes that captures email and contact information generates high-quality leads.

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Businesses with dynamic content of over 500 pages are likely to generate more leads than those with less than 100.

The more you publish, the greater net you cast among the sea of consumers interested in business like yours.

9. Collaboration tool with your customers

Business blogging benefits your customer service the same way it does your marketing and sales.

Blogs allowing comments signals collaboration. Meaning you want to hear about their concerns.

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Learning more about what your customers think about you is important not only in marketing to prospects but retention of your current consumers.

10. Achieve being dynamic

Google loves fresh content, and it really does reward websites with higher rankings for making effort to publish regular fresh content on their website.

The more your blog gets involved in trending industry topics the greater your chances of being ranked higher than your competition in search results.

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Moreover, more content allows you to create a dynamic activity of internal links among your local pages.

Opening multiple gateways for search engine crawlers to discover pages on your website.

patbaganologobannerBlogging is important in keeping your brand differentiated from your competitors. It proves to be a natural way to increase your search engine traffic without having to spend thousands upon thousands of advertising dollars.

Business blogging benefits not only your marketing efforts but bridges plenty of gaps in providing customer service to your customers.

Real Reasons Why You Should Blog

Why you should blog

Why you should blog, you ask? Well, if you are an entrepreneur or even a simple individual who want to establish your personal brand, you should be blogging. If you aren’t ready yet, maybe the following reasons why you should blog inspire you.

  1. Blog as a resume.

You will be surprised how many recruiters out there base their decision from reading a blog. We are no longer trapped in the world of 1 to 2 pages resume. A blog is a great way for you to be known for what you do. Employers see a blog as your personal brand, it speaks greater volume than listing your accomplishments and experience.

should you put your blog on your cv

  1. Networking

Blogs bring together people of common interests. Meaning everyone commenting, sharing or liking a blog is a particular group of people sharing the same interests. It only means that blogging is a great way to build a network of new friends and correspondences across networks that matter to you.

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  1. Mapping Ideas

You should blog if you are like me who have plenty of ideas but clueless how to express them in writing. Well, I mean express them in writing the neat way. Blogs offer a way to express thoughts on a particular topic without spilling thoughts and ideas everywhere. Each blog post is a filtered written material talking about one particular topic. Much similar to a chapter in a book. Neat right? You can easily go back to a topic or make it a series, it’s up to you.

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  1. Reflections and Planning

Blogging is like a journal, but in a neater way. Every blog post is a documentation of your thoughts on a particular time frame. I am not just talking about relationships and personal blogs. Even your business ideas, you may have a different view on business matters today than you did in the past. Another reason why you should blog is if you are starting a business. It’s almost like a business planning tool with endless marketing perks. Another reason why you should blog is if you are starting a business.

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  1. Mindfulness

In today’s busy world, our minds easily travel in so many directions even while we sit. Most people have a hard time to find that moment to focus. Especially when you start with your day. I for example have multiple tabs and email accounts that needs checking. Also I need to catch up on my twitter feed. It gets overwhelming sometimes and writing a blog post gets my focus back on what is important. It is not just a distraction, but a tool to bring me back to being mindful. You might be surprised of how many lightbulb moments you may encounter while you write a single post

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  1. Best PR ever

In every project you work on, your blog serves as the best place to talk about it. It helps polish your views on what matters most while engaging with your readership. You should blog for this reason especially if you are an entrepreneur who wish to get messages to your audience in a timely manner. Your blog will remain in your website and not pushed down in a timeline of a social media. You might miss on great opportunities if you only rely on social media posting.

Blogs concept on blackboard
Blogs concept on blackboard
  1. Develop your writing skills

A blog is an ideal place to practice your writing. Blogging can get those creative juices squeezed. Not only that, it is a great platform to develop content writing while learning SEO. Some things you learn on your own in blogging cannot be taught or learned in classrooms.

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  1. Producing your own content

Whether you own a small business or its personal blogging, it is a great platform to produce and create your own content. Just a little tweak on SEO and you can bring so much good for your business or personal brand. As you continue to assert yourself as a content producer instead of consumer you are bound to reap huge payoffs in the future.

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If you are convinced now of these reasons why you should blog and want to start, I would suggest that you look into WordPress.com. There is a huge library of themes and plugins to customize your blog look, feel and functionality.

Otherwise, if you like, go ahead and get a full featured basic web hosting plan and a domain name.

Benefits of Blogging for Small Business Marketing

blogging for small business

I always get asked how blogging for small business can increase sales, not because any of my blogs now (and, or, then) ever made a lot of money. Simply because people think I know a lot about this stuff because I am quite techie.

Hmmm. So you may be having an impression that I am not an authority on this matter, blogging for small business.

Well, I may have not made thousands upon thousands of dollars by blogging using my personal brand.

But I can tell you that I made some brands stand out by ghost blogging for them, and yes, they are those who made lots of money.

It may be a wrong move, but I enjoyed it that time. Had I focused on my own brand, I could’ve made good amount of money.

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It is never too late, isn’t it?

So why did my clients, from back in 2008 until recently considered outsourcing their business blogging to me and many others?

It’s a proven success that I am also trying to pattern my marketing strategies now.

So here are the reasons why blogging of small business is important:

 

Traffic

Everybody hates to be stuck in traffic. That’ if you are on the road.

But for your website? Nom nom nom nom, I can skip 1 meal every day and spend hours on my computer as long as I can have more website visitors.

How is your website found in the internet?

  • They can type your web address directly on their browser, but those are probably people you already know. That doesn’t get you any more than what you already have.

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  • Buy the traffic! Buy an email list and hope people open them after blasting them marketing campaign that they did not opt in. Not only is that expensive, it’s very unethical and can even fracture your brand’s credibility BADLY.

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  • Paid banner advertisements to be displayed on websites that your target consumers are frequenting. But relying on clicks, given they have not yet installed an ad blocker, is an expensive move. You need to upsize your marketing budget about 200% if you are considering this long term.

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Well your next options would be blogging, social media and SEO. These three are actually related to each other already so that’s an added bonus.

I am pretty sure that your websites have quite a few pages, like:

  • About
  • Contact
  • Products
  • Services

Can you update them, say, every day? That would be crazy right? They are static pages and their function is to be stationary. I googled it for you, see below.

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In terms of updating your website and making your pages more dynamic, blogging for small business solves this issue.

Every post is another indexed page on your website, that’s another page for your customers to know about you.

That’s another page for search engines to index and rank.

Meaning the more blog posts you have with great multiple varied keywords you are adding more signals to search engines to divert traffic.

Making your website active signals search engines to crawl more often on your pages. This directly influence your website ranking greatly.

Active websites get more hits and higher rankings.

Shareable content makes you socially active. Blogs can be shared among friends, through their news feeds, timelines or messages.

This takes you to a different ball game, now taking a more popular name as social media marketing. Social media is a major key player in diverting traffic.

blogging for small business
blogging for small business

Blog “share” and “like” buttons easily makes you social.

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Being social is an important step in marketing, there is no other way to drive more traffic to your website today than with the help of social media.

I hope you find the infographic I made below to be descriptive

***It is not guaranteed to convert 100% of readership into leads. Set your benchmark realistically. Just keep your calls-to-action on every blog post and keep blogging.

Makes You an Authority

One of the perks of having a blog is that your customers and visitors will consider you as an authority in your market.

Remember, consumers want to buy from experts. If you are consistent with providing content that is helpful for the majority of your target customers, they will keep on coming back wanting to learn more.

Keep on answering their common questions, this is the most what makes blogging for small business the best marketing strategy.

Just imagine how you impact consumer behavior by educating them about confusing areas of your product or business.

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Unfortunately, there is no easy metric to measure “market authority” through blogging. It is more like a fact laid out for every content marketer to follow.

Authority enables target conversion to leads and strengthens the possibility of sales and retention.

Continuous Lead Generation

Blogging for small business drives continuous results. It is an effective lead generation solution.

Meaning you are able to generate leads 24/7/365.

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Your blog post, no matter how old, will show up in search results.

Results in search engines show up because of the relevance of the keywords you used in creating the content. Older posts are indexed and ranked higher than new posts actually.

An old post may still be able to convert 10 – 100 leads monthly even if it is a year old.

Those mentioned above are top 3 reasons why business must incorporate blogging into their marketing tactics.

patbaganologobannerOther reasons blogging for small business can increase marketing productivity is that blogs are great outlet for public relation
s type information.

Further, testing information release to better understand your consumer persona’s reaction before any major investment are better done in blogs.

Marketable Personal Branding

personal branding

Personal branding is a way to personal growth. It will provide you insights about yourself, and can even lead to define your purpose.

Branding is a common term when talking about big companies and small businesses.

Today, everyone is establishing their personal brand without even knowing it.

The popularity of social media caused this. Unfortunately, not cultivated as a marketable brand.

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It is up to the individual whether or not to take the next steps in establishing a marketable personal brand.

Little do we care about digital footprints we leave behind. This age of technology even children under the age of two already have a digital footprint.

Guiding these footprints into marketability can be rewarding.

Here are some ways to make your marketable personal brand awesome.

Begin a personal brand mindset

Think of how you want people to perceive you, what ideas do you want them to associate you with?

If you want to be perceived as an expert in a particular subject matter, hold on to it. Maybe you want to have qualities linked to your brand, take note of it as well.

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When you have the above figured out, building a goal and creating strategies to reach it will be easier.

This does not suggest that you alter your whole personality just to build your brand. You already have a personal brand; you are just going to market it.

In the digital age, authenticity is a key player in establishing a powerful brand.

A lot of people who made a mark in the history of digital personal branding began with great stories but remained authentic. Get to know them here.

You are unique by default

The best thing about your personal brand is that no one else is like you in this entire planet.

Isn’t it awesome that you are unique by default?

Understanding this will lead you to happily create your personal brand without having to mold yourself into a certain shape, act a certain way or even speak in a different manner.

Disregarding your feeling while faking it, will be exhausting in the long run.

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Your brand is a reflection of what you believe, your passion, your strengths and weaknesses.

To market your brand, you need to maintain an authentic appeal to other people.

Fake can easily be detected by anyone. Problems can arise when a slight bit of inconsistency begins to surface.

Personal branding is a way to personal growth. It will provide you insights about yourself, and can even lead to define your purpose.

Show the world who you are, who you truly are.

Communicate from within your stance of power

To develop a strong marketable personal branding, you need to communicate either by talking or writing with strength. Speak and represent yourself from a place of authority while being able to relate to your audience.

On my venture back to freelance writing, after piling episodes of personal setbacks, I am determined to build my personal brand. I do not doubt my writing skills, even when it becomes hard to cope with the years I missed in content marketing. I am ready to keep on learning and updating my knowledge.

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Online publishing is my opportunity to be heard. With domain name after my real name, I am determined to take this brand swinging.

patbaganologobannerPatbagano.com is where I publish my valuable thoughts. Hoping that it reaches a wide audience resonating with my personal brand.