SEO Impact of Https and Meta Descriptions has been questioned time and again.
SEO’s landscape dramatically changes.
Even with that phrase it still sounds like an understatement if we look deeper into how Google’s Panda, Hummingbird and Penguin updates affected so many websites.
Not to mention the blackhat SEO businesses, whose techniques suddenly became obsolete.
This post aims to discuss and look deeper on the relevance of [http://] versus [https://] protocols and how they affect search engine page ranking.
Furthermore, let us the discuss the importance of meta descriptions and its rumored irrelevance in terms of a criteria to rank.
HTTP Vs. HTTPS
The difference is more than the addition of “s”.
HTTP stands for Hyper Text Transfer Protocol. With the addition of S, it becomes Hyper Text Transfer Protocol Secured.
You probably get the idea here, HTTPS makes browsing secure. Meaning to run your website in HTTPS will make it safer by encrypting the data between the web server and the user. Savvy right?
SSL or Secure Sockets Layer is the technology that powers the encryption.
Google announced in August 2014 that SSL will become a criterion in SEO impact to rank. This is going to be horrific if your websites are using the standard HTT Protocol.
Does it mean your ranking will suffer?
No. Google’s implementation of SSL is only affecting about 1% of the total indexed webpages. While it is clear that there is a need to move to SSL in the future, need not hurry.
Content relevance and quality still factors in as the highest SEO impact in terms of page ranking.
Meta Descriptions Impact on Ranking
The bitter truth about meta descriptions as a factor in terms of search ranking is a myth.
So do not discard your meta descriptions. They play as an opportunity for you to be noticed among the list of results. A captivating meta description will increase your chances of being clicked among other indexed websites.
Google pays so much attention and regard on a website’s click-through rate. In fact, it is Google’s #1 SEO impact being factored in to determine page rank.
Do not rush on HTTPS yet if you cannot afford the security license. There is so much talk about SEO that we often forget the importance of quality and relevant content. Focus on content not for the crawling spiders, focus on content that resonate with your audience’s needs.
Not only will this benefit your ranking but ensure that your marketing goals in lead generation and conversion is achieved.
On meta descriptions, although it is not factored in as a ranking criterion, it is best to write quality compelling meta descriptions that will set you apart from your competition.
High “click-through” rates will do you good, not only for search rankings but in the whole sense of marketing itself.