Online reputation management is probably the least service looked into by most businesses online. Today, we stress so much on building our online reputation, boost our SEO and social media presence but little concerns are placed upon the risks when your online reputation starts to get attacked.
Online reputation management goes above and beyond Social Media Marketing and SEO. In fact, it is the first line of defense should your brand begins to acquire undesirable mentions. Even a single bad review needs to be handled properly to ensure things are under your control.
With the accessibility of the internet to almost everyone globally, it is not a question of when your brand will be attacked. A better question in place should be “if” your brand is under attack.
Here are a few benefits of Online Reputation Management
Gain dominance on SERP
You may dominate the #1 to #3 spot on SERPs (Search Engine Result Page) and work hard maintaining that. However, without planning should bad reviews or published content come up about your brand on the first page of the results, your reputation is in danger.
An effective online reputation management prepares you should these things happen, ensuring that you dominate the SERPs for the keywords most effective for your business. Otherwise, a bad review present on the 4th or 5th tier of the results can definitely hurt your reputation even you are on top.
Your online reputation manager must know how to handle this event.
Handling of attacks without sounding defensive
Attacks on your online reputation must be delicately handled. You will be wasting so much of your time and marketing money if you will counter the attacks by creating defensive content.
As I have mentioned on my article about internet trolls, the best way to handle anything that negatively affects your online reputation is to stop feeding their creators.
A truly efficient online reputation management would focus to strengthen and boost your content production that positively talks about your business. If you take this step, you stand a chance to bump off negative comments, reviews and published materials.
A Solid Social Media Presence
Today, the importance of SEO is challenged by social media on a day to day basis. While search engine dominance still proves to be the best way to gain traffic, we cannot dispose the value of brand awareness in social media channels.
Online reputation management will ensure that your brand is not only boosted online but also includes risk management and create advocacy. Today, it is easy to create a page that will only talk about how terrible a particular business is.
There are legal actions applicable of course should things blow out of proportion. An online reputation manager can have the situation contained by applying tactics to counter defamatory comments and published materials.
Is your brand under attack?
If your online reputation is under attack don’t hesitate to hire a professional who can handle the situation without hurting your business further. This is time to consider people who knows what to do and how to apply tactics proven to manage the current situation and risks.
The risks of being attack online is present from day 1. Whether your reputation is clean as a whistle or not. Big companies spend a large chunk of their marketing budget to ensure they protect their reputation both online and offline.
There are inexpensive tactics that may be applied to ensure your business retain the respect it deserves.
If you think I can help in your online reputation management, please do not hesitate to email me. I am willing to collaborate and provide you support.