Finding the right content writing services to outsource your web content needs can be take a lot of time and pressure. Almost everyone who have access to a computer calls themselves content writers if they are able to write 500 words or more. But is this really the case?
I will take you through 10 quick tips to find the right content writing services for your business.
Market knowledge. Hire professionals who know the market you play at. This ensures that your contents are current, compelling and coherent.
Language and grammar. You can always outsource to India or the Philippines. However, you need to be very careful in choosing a non-native speaker in creating content.
You need to ensure that your content writer have a firm grasp on standard English to make engaging contents for your readers and visitors.
Pricing and payment scheme. Payment is usually per number of words, per article or post and some per project. Go for per project if you require a steady stream of content in a blog or if you require a bulk number of content on a particular topic.
Nonetheless, cheap does not always work to your advantage, as cheaply priced articles may lack the whole point of doing SEO. Every piece should be 100% quality, original and keyword-rich.
Blackhat SEO. While blackhat SEO claims to show results of raising search rankings, a lot of people who spent thousands of dollars regret the move. Blackhat SEO do not always drive the “worthy” traffic.
Be careful that your advertising and marketing dollars go to numbers you cannot convert to sales. Be impressed with someone who can promise a good conversion rate while keeping your online presence 100% quality.
Track record. Good content writing services provider would be able to boast successful projects in the past. However, be careful with content writers who spills the brands they handled and name customers they wrote for. Ask yourself this, “would you want your customers to know that your contents were not made by you?”.
This is very important if you want to leave the impression that the material found on your website or blog is by you. Do not lose credibility. Good writers would ask you to test their skills, have a website with their portfolio and samples, but never share the names and brands they worked for.
Speed. Fast does not always mean efficient. Find content writing services that factors in research time to create contents. Some content writers may just spin an already written article which is found all over the web.
If you want genuine written content that deserves your investment you need to consider this.
Quality assurance. Find a service where they edit and proofread their materials before submission. If you can do the proofreading yourself, ensure that your content writer takes criticism well and not charge extra for editions.
Affiliations. Although there is no strong impact on the skills of any firm or individual offering content writing services, affiliations can be a good starting point to learn about them and their works.
Some affiliations though are bought, meaning the qualifications are not valued. Go for content writers who have good standing.
Reliability. There are some content writing services who provide all that you want, except they have too many clients on hand. Needless to say, you might be placed on low priority.
Choose content writing services that would prioritize your projects and reliable to collaborate with.
Business partner. Hire someone who thinks like a business partner. Someone who can give ideas on how to improve and takes your success seriously. This will be the greatest move you can ever make.
Your content will represent you. Every word written and the fashion it was written are like words coming directly from your mouth. Keep this in mind when you consider to hire someone for your content needs.