6 Reasons Blog Outsourcing Made Businesses Successful

As a business owner, it is important that you recognize the signal when it is time to step into blog outsourcing. If you have decided on blogging to aid your search engine optimization and content marketing and still not seeing results today, it is time to try blog outsourcing.

For most business owners this is a very scary move, especially if you are outsourcing overseas. But in reality, big businesses have been doing this for a long time.

Blogging is a great marketing intersection for all types of businesses. In fact, it is also among the digital marketing platforms that is highly scalable in terms of budget.

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Here are 6 reasons blog outsourcing made businesses successful:  

 

1.    Improved blog posting frequency

The frequency of your blog posts does not only keep search engine bots busy in crawling your website. Having a new page to be indexed and ranked by Google is just one of the perks.

Frequently posting on your business blog keeps your customers and prospects engaged.

Blog outsourcing saves you the time in creating high quality content if you have a dedicated and experienced professional blogger.

2.    Creation of SEO boosted content

If you are among the business owners who have knowledge in on-page SEO, you probably belong to the lucky minority.

Most business owners who are blogging overlook that the strength of their business blog is determined by the strength of on-page SEO and content distribution.

Blog outsourcing allows you to utilize people who have extensive SEO skills that can put your business where it think it should be.

3.    Tap into a workforce who understands consumer behavior

Most professionals in the blog outsourcing industry are not simply bloggers.

You must choose to outsource your blog to those who have deeper knowledge on sales and marketing.

In fact, most bloggers offering their services to small businesses have good knowledge in understanding consumer behavior.

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4.    Improved content marketing strategy

Blog outsourcing allows you to focus more on other aspects of your content marketing strategy. In fact, it will even allow you to collaborate with someone who have knowledge on content marketing.

If you are outsourcing to an individual with good content marketing skills, you can discuss and discover new ideas on how to approach content marketing. Moreover, you gain a trusted content marketing partner.

5.    Tap into social media with greater reach

A lot of freelance bloggers and blog outsourcing firms are also great social media managers. Blog outsourcing solves dilemmas on reaching potential consumers to be interested in your business.

Furthermore, blog outsourcing will allow you to have content made not only for search engine optimization but worthy of distribution in various social media channels.

6.    Gives you more time

Whether you need to focus more on other aspects of the business or focus more in keeping your life and work balance.

Blog outsourcing free you from the hours spent on content creation. When you outsource, you can discuss your expectations in terms of production frequency and quality.

Freeing you away from your computer and adjust your focus on things that matter most.

Depending on your business, blog outsourcing may solve other common business owner dilemmas. These are only 6 of the benefits of blog outsourcing that made a lot of businesses successful online.

If you think I can help you with business blogging, please do not hesitate to let me know.

Businesses Fail Blogging

10 Reasons Small Businesses Fail Blogging

Every small business owner who decided to join business blogging are often faced with the harsh reality that blogging isn’t guaranteed success. But it doesn’t mean totally giving up. In fact, when you begin to encounter hurdles in blogging it can be a signal for growth, not necessarily failure.

Identifying these signals will help small business owners to focus more where effort is demanded. For example, you feel like you are not gaining readers, that means you need to focus more on content distribution.

Let us explore why small businesses fail blogging.

Here are the top 10 reasons small businesses fail blogging:

 

1.    Your content production is low

Creating content regularly at high volume will not only keep search engine crawlers busy. In fact, it is a great way to keep your audience engaged. Growing your content means you have more to offer your blog visitors.

Solution to increase content production:

If you are very busy with other aspects of your business it is time for you to consider hiring a blogger. A blogger dedicated to produce relevant and strong content for your business blog can help increase your content volume in no time.

It doesn’t have to be a ghost blogger. Your hired blogger can write under his name while maintaining that you remain to be the thought leader of the business.

2.    You are not offering anything new in your content

There is nothing wrong with blogging about a topic a few times. Nonetheless, your audience will most likely be drawn to topics that are current.

Most small business owners feel that because a certain topic appeals to them, that it will also be appealing to their audience. Not always.

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Solution to create appealing content for your audience:

Your content must always answer your customers’ question, “What’s in it for me?” If you create content that does not answer this question, you are most likely not creating content for them.

This isn’t about things you want to tell them, this about things they want to read. If you create content that they want to read, you will have a chance to make them listen to what you have to say.

Unless you tailor your content to a fashion that is appealing to them, it will get you nowhere.

3.    There is no plan, strategy or defined goals

A lot of small businesses see blogging as a way to get customers. True, but this is never accomplished without a clear plan and strategy that aligns with a defined goal.

In short, you need to be able to measure the performance of your blog. A strategy is more than just setting up a blog and then have daily or weekly entries.

A strategy needs to clearly define the path towards achieving your lead generation or conversion goals.

Solution to developing strategy that aligns with your business goals:

Set realistic weekly or monthly goals. Measure your goals and get your hands dirty and interpret the data provided by analytics.

This is the only way to really see the performance of your blog. Doing so, you will be able to develop better content that appeals to your audience. Moreover, it will give you clarity on what is the best channel to distribute your content.

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4.    You are overselling

This is probably among the most common mistakes of a small business blog. Even if you are not monetizing your blog through affiliate marketing, banners and popups to promote your products and services can make your readers leave.

Solution to not oversell on your blog:

Great business blogs deliver free content for their readers. Delivering free content is a very great way to subtly inform them of your product and service.

5.    Overseeing the benefits of hiring outside experts

Whether you are also a brilliant writer besides an entrepreneur, you have to admit that blogging is time consuming.

Without the help of some experts, it is easy to get lost in digital marketing, which is a totally different story compared to writing a blog post alone.

Solution to not getting lost in digital marketing:

If you think it is about time you need an expert blogger, editor, virtual assistant or a consultant. You have to really consider hiring outside experts. It doesn’t mean that you are hiring them fulltime, in fact, you may hire experts on a project basis or just by chunks of their time.

Their opinion on your blog will help you navigate towards success. Overcoming hurdles that you once thought impossible.

6.    Not Giving Emphasis on Keyword Research

In business blogging, keyword research in SEO is the backbone of success. In other words, without good keyword research, the whole blog will lose its sense. Primarily because it wouldn’t be found. SEO is among the toughest hurdle that requires time to be successful. But it does play a very important role in all marketing strategies.

Solution to Keyword Research:

Keyword research is not rocket science. In fact, once you get a hang of it, it is easier to apply effective tactics. The Google Adwords Keyword Planner is among the best free tools available to aid your keyword research. You do not need to pay for an Adwords Campaign, you can use the tool for free, although it may not give you thorough information as it does in the past.

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7.    Patience

Blogging is a great solution to many digital marketing dilemmas of small business owners. Nonetheless, blogging is among the long-term investments that does not drive immediate result.

Solution to acquiring more patience:

I don’t really see any solution to this but just being more patient. Consider the time you are blogging. If your business was blogging for more than 6 months to a year and not seeing results.

There must be something wrong with your SEO, consider hiring an SEO expert who will not deplete your budget. If you are blogging for less than 6 months. Wait a little longer before you lose hope.

8.    You are not networking

Among the benefits of a business blog is that it allows you to put your thoughts out there. This makes it easier to build a network of not only potential customers but among industry leaders. Networking will help improve the credibility of your blog. A great blog requires organic inbound and outbound links.

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Solution to networking:

Social media is a great platform to market your personal brand. Your presence in Twitter, Facebook and LinkedIn, should not only be customer-centric but also as an industry expert that other experts may want to connect with.

Networking is not competing, it is actually a great way to contribute among your peers your knowledge in the industry.

9.    You are not making social easy

There are still some blogs out there that has not integrated social media buttons in their platforms. Without social media integration, it is like throwing away free marketing.

Wouldn’t you like your readers and fans to be the one promoting your content to their families, friends and networks? It is just insane how many small business owners still don’t buy in to the power of social media. Especially utilizing social media for “brand awareness”.

Solution to making your blog social:

If you are using WordPress, I don’t see why you are not, there are tremendous number of great plugins that you can use to add social media buttons to your blog. I personally love Digg Digg, because of how easy it is to customize embedding the buttons or making it float. There are more to choose from the WordPress plugins repository.

10. Engage more in comments

When your blog begins to gain comments and trackbacks, go ahead and reply. The only time I would see this might be impossible is when your blog begins to acquire about 500 comments. Nevertheless, even if it does, replying to comments is very important.

Solution to keep your comment section alive:

Deliver ideas in your blog that sparks further discussion. You may find that people do not comment easily, does not mean you have a terrible blog. It may only suggest that your blog content is more instructional than conversational.

There is no problem providing instructions, however should you deliver instructions maintain being conversational and avoid sounding like technical manual.

When you find comments, especially if it is a new post, make it a point to answer. If it is a comment that does not encourage further discussion, at least thank the person who commented to develop rapport. Value your readership.

Conclusion

I would never consider a blog a total failure. Unless it is abandoned. Every mistake in blogging is reversible, unless the mistakes done totally ruined the brand’s reputation. Even so, there is always hope.

The key to success in blogging is really content and its distribution. Ignore buzzwords you find online, if you focus on a strong optimized content and distribute it well in social media channels, you are always a step closer to success.

Is Business Blogging in 2017 a Need or an Option?

If you ask thousands of digital marketing experts, they will be redundant in reminding you that business blogging is a need and not an option even years ago. Sadly, businesses still do not value blogging to be very important in terms of remaining competitive in the market.

Some business owners still see blogging as an online journal, and some just don’t see the relevance how that can leverage leads and sales.

Yet, the year 2017 might pressure every business owner to change their mind about this. With the growth of social media as one of the most powerful advertising platform today, it is not surprising that it will be even more powerful in the coming years.

There is no other way to compete in social media but with shareable content. With a blog as your content hub, it is undeniable how it can fuel your marketing efforts.

Here are some predictions I came across with and consider valuable in 2017:

1.    More Videos in 2017

There is no doubt about the video cravings of content consumers globally. 2017 is predicted to take video marketing to another level.

Having a blog that can be the vessel of your videos apart from uploading it in YouTube and Facebook will definitely increase your traffic and maintain customer engagement.

2.    Blogging Will Scratch Beyond the Surface

Blogging in 2017 will demand content that are talking more in depth about a particular topic. With so many topics that has been discussed many times, different ways.

Content marketers and bloggers need to focus more on talking about each topic in greater details.

Moreover, bloggers and content marketers need to back their presented ideas with data and studies. In 2017, content consumers globally will demand more accuracy in content delivery.

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3.    Demand for Unique and Longer Content Will Definitely Increase

Google has reiterated that content quality and originality is a factor for ranking. There is still no news whether written content over 2500 words will truly be ranked better in 2017.

Nonetheless, it is obvious that even without Google’s notice, consumers who are more drawn and engaged with longer and unique content.

This might continuously be a debate among bloggers and content marketers because some will claim shorter (standard 750 words) works better in engaging customers.

Nevertheless, 2017 might create more clarity on which length of articles, blogs and written content truly performs better in terms of driving not only traffic but results.

4.    Blogs Will Be More Focused on Customer Retention

In 2017, business blogging might be required to really engage with customers and guide them through conversion.

Business blogging might take a different form in terms of delivery compared to simply delivering information.

Copywriting will really play a more important role in business blogging this coming year.

5.    Advertisements Might Need to be Completely Removed

It has been obvious last year, 2015 until today that customer engagement is unlikely when you run advertising banners in your blog.

2017 might change the whole game and bloggers will have to focus more on content that triggers customer’s behavior while being engaged in their content.

Triggering conversion will have to be done more subtly.

Conclusion

Business blogging will not die in 2017. In fact, it will be even more powerful. Nevertheless, it will be more focused towards what consumers demand and no longer to simply increase traffic towards your website.

Business blogging will continuously become one of the most powerful customer service and sales platform. Knowing these predictions will keep business owners aware how to shape their blog to continue reaping business blogging benefits.

If you think I can help in your content creation and marketing, please do not hesitate to contact me.

Battling Discouragement in Building Blogging Readership

Blogging will expose you to a lot of hurdles, among the greatest to overcome is gaining blogging readership. You probably faced the bitter truth in online publishing, “not because you write, everyone must read.”

When I talk about this I don’t mean to be rude, I only wish to be real. If you read all the techniques rolled out by every popular blogger you might find that they are not only confusing, often contradicting.

No wonder it is easy for new bloggers to feel discouraged that leads to eventually abandon their blogs. However, if you just cling a little bit longer, as gaining blogging readership is really very hard, you might find that time is among the aspects to consider. Successful blogs have been around for a while. They have an online credibility that new blogs just don’t.

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Here are tips in battling discouragement in building blogging readership:

1.    Don’t focus on your blog’s comments

For some bloggers comments play an important role in gauging the success in blogging readership. While this is true, at the early stages of building a readership, you will receive zero or low comments, you might have tapped into a very silent crowd. I love reading blogs, from first to the last word.

In fact, that is what I do most of the time, but the truth is, I barely comment even if the piece is very inspiring. Unless I feel compelled to comment because I need to express an opinion that others missed, I remain as a silent fan. And there are a lot of silent fans like me.

You may be asking, “Why do they get tons of comments?” Backlinks, they have a good domain authority because they have been blogging for a while, now there are a lot of bloggers who love to comment on their blogs just for the sake of gaining a substantial number of backlinks coming from the comment.

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Of course, for their comments to be approved by a popular author, it has to be something brilliant. As for new bloggers, commenting on your blog will not provide good backlinks because you don’t have much authority and credibility. Time will tell you otherwise as your blog age. Blog commenting is a way to drive traffic to another website and boost their credibility juice.

Don’t feel discourage, it doesn’t mean your blog sucks, it is just that you need to wait until commenting on your blog can pose a gain for other people.

2. Don’t focus on statistics

Don’t spend so much time analyzing data. If your website is new, search engines are not going to drive traffic yet, well not that much. It is easy to get discouraged when it appears you have applied every SEO tactic around. Consider the age of your domain and blog content, these are great influencers in building a blogging readership.

Do you know that most popular bloggers do not register new domains but buy old domains in good standing? Because the search algorithm seems to weigh older domains much more than they would a new one.

In other words, it is normal that you will rank really low or be inexistent in search results. It might take a while before you really come up in Google for the keywords that matter to you, but that doesn’t mean you are not there. Keep creating content to keep the bots busy crawling your site.

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3. Start building a tribe around your blog

A small group of loyal readers is worth investing your time in. You need to engage more with them because these are the people who finds your blog valuable. Provide more value to them.

When you noticed that there is a particular group who reacts more on your content than others, create more content appropriate and appealing for that particular group. These tribes are the ones who will even share your content even if you do not ask them to. That’s your tribe, look for more people like them.

You can draw so much inspiration when you engage more with people who are truly interested in you. Growing your tribe will also take time, but it can definitely rid the feeling of discouragement when you feel unappreciated.

To build a tribe you really need to focus on social media, it is because that is where you would most likely find them. Engaging with them is more than just providing them content, you need to connect through message, mentions or checking their content as well.

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4. Your blog must serve your readers, not you!

Your blog, above all, must not serve search engines or yourself. Your blog needs to serve your readers. To really gain readership you need content that is of value to your readers and not just search engine bots.

If you continue to write for the sake of ranking, you are not going to gain readership, you may gain visitors but not readers who will truly engage with what you have to say.

Moreover, your blog must not be self-serving. Liberate yourself from your egotistical notion that it is about you. It is about the information you want to share, but it doesn’t mean that everything in your blog must be appealing to you.

It is easy to decipher a self-serving blog, and truth is, they don’t get much success. Serve your readers, it should answer, “What’s in it for me if I read your blog?”

Even if it is talking about your life, it needs to provide value for them. Even if you are bragging about something, what you are bragging about needs to appeal to your readership as to why they should engage with your brag.

To accomplish that, you need to deliver your information in a very conversational way. Conversational meaning you are not talking as someone with greater authority and not commanding. Like you are simply trying to ignite a conversation from information they can relate to.

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5. Know your limits

You should know when to stop. It appears normal for new bloggers to feel burdened and obliged to create as much content as they can. In fact, that is the very flawed premise when starting a blog.

There are people who can create content faster because they have nothing more to do and took blogging as a full time career (Hi there!). But not everybody took on blogging as a full time career. While it can be a full time career, there are many who blog while keeping a full time job.

Know your limits and don’t feel the pressure of boosting content production to reach your goals. If you continue feeling that blogging is creating imbalance in your life, it may discourage you, then feel tired about blogging.

Best you keep a blogging calendar, the simplest possible. When you do, just devote the times of the day that you are free and can really focus on blogging.

This way there is no overlap between your obligations, your short term career goals and your long term goals.

 

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Conclusion

A blog is a great way to be heard in this chaotic world. It is among the best tools to really deliver and exercise our freedom of expression and creativity. It is discouraging when you seem to have given it all but there are no takers.

Before you feel discouraged you need to consider the things mentioned above. There is no overnight success in building blogging readership. As always it is not because you write that you expect the whole world to stop and read what you have to say.

This isn’t about you, this is about the world if they find what you have to say relevant and valuable for them. The initial steps to finding your place in the world wide web is a painful road. Success is relative to each individual, might be best to always keep your goals in check and see if it is realistic.

If you feel you need to collaborate with someone to avoid feeling discouraged. Don’t hesitate to email me.

 

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6 Steps to Create a Good Blog Post

I found most people struggling to write their thoughts to a good blog post because they are either lost in the rules of composition or fearing they are doing something wrong.

Truth is, in blogging, the only wrong thing in composing a good blog post is if your thoughts are not organized. If you continue publishing incoherent blog posts, it may result to people never going back to your website.

There is no rocket science in writing a good blog post. In fact, once you find your most convenient flow. Things will become a lot easier.

Here are 6 steps I use when I write a blog post:

 

Step 1. Do a keyword research

Identify the keywords that will generate traffic to your blog. Use Google Keyword Planner to see relevant keywords to your topic. Once you have decided the keyword to be used, use Google Trends to identify if this keyword is worth investing in, trends will give you a broader idea if the keyword is rising or falling, and if it is worth investing in or not.

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Step 2. Use a word processor

I have read somewhere that you must use the native editor on your blog. I think that is plain crazy. Using a word processor, even the simplest, will not only provide you with a rough copy of your material but also give you plenty of time to edit and proofread without internet.

Use the formatting styles native to your word process to serve as your guide.

H1 – I usually use to highlight the most important heading for my blog post. Headings like “Here are the common fears of new bloggers and how to overcome them:It is a heading I use before a list.

H2 – I use for titles of the sub-topics I wish to cover

H3 – If I put a list within the sub-topics that needs to be explained.

Using headings is an essential part of formatting your blog post to better guide your reader. It also serves a great purpose in on-page search engine optimization. The bots deployed to crawl your blog will identify topics based on keywords you include on your headings.

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Once you copy and paste what you have written from your word processor to your WordPress, it will automatically paste with the html codes for H1, H2, H3, etc. That’s if you are using WordPress, I think other blogging platforms will also do the same. If not, paste your material using HTML to not break the links and headings.

Step 3. Divide your ideas properly

You must have a clear flow of how you tackle every subject. Don’t forget the essential parts of composition, such as:

Introduction

Usually, in blogging, it is best that you directly talk about your topic in the introduction. Tell your reader what they are going to get from reading your post. A brief summary of what you want to talk about.

Introduction sets the stage for your reader to prepare if it is:

  • Going to be a long read
  • Exactly what they are looking for
  • Worth engaging

Make your introduction engaging and it must answer the reader’s question, “What’s in it for me?”

Main Body

This will be the area of your post where you talk about your topic in greater details. Best that you talk about the most important to the least important, while keeping them engaged.

Online readers do not have the same attention span compared to offline reading. So keep this in mind and say all the important stuff at the top to keep them engaged.

Best if you can divide your body into sub-topics or list. And forget about writing following formal composition. Divide your blocks of texts into smaller paragraphs. Even better, shorten your sentences.

Summary or Conclusion

Giveaway something for your readers to think about. Close your piece with a brief summary of your chosen topic. This is the best area to really encourage them to take action, either fulfilling a signal for sales or simply subscribing to your mailing list.

To make blogging easier, just remember to make each area above run the following number of words to remain writing at standard length of 450 – 750.

Introduction – 150 – 200 words

Body – 400 – 500 words

Summary or Conclusion – 150 – 200 words

The ideal blog post length for a blog post varies depending on your topic. It is always best to post something longer. Nonetheless, do not drag your topic just for the sake of a longer post.

Step 4. Add Visual Content

Old-school blogging focuses more on the written content alone. Blocks of texts following formal composition format is even encouraged. Times changed. If you do it that way you will never engage with readers today.

People now prefer content that are interactive. Maybe embed a video, add spreads of images instead of thumbnails or create a poll within your blog post.

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Big images are a great way to encourage your readers to scroll down while keeping them more engaged. Adding infographics is a way to do that. Images in a blog post is another way to divide your content ideas into sections while it aids reader’s comprehension. Use images wisely.

Step 5. Review, proofread and add links

Proofreading will allow you to minimize grammatical and spelling errors. It will also give you a better scope on your compositions coherency to your chosen subject. Remove anything that you think is dragging your article to lengths unnecessary.

When you gain confidence that it is ready for publishing, read it another time. This time around, highlight phrases that you think can be linked to one of your previously published post or an external website that will tackle the subject further.

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Adding links will give extra boost on your reputation as an expert in your chosen subject while also keeping your SEO healthy. Links are very good in allowing bots crawling your blog to discover new pages to rank. Don’t forget this to ensure you have a good blog post.

Step 6. Publish and Promote

Hit the feared publish button and start promoting your content. Share it in social media several times. The quicker you can encourage activity in that particular blog post, either visits, pingbacks or comments, the quicker the page will be indexed by Google. The more activity, the higher the ranking.

Conclusion

Writing a blog post is not easy when you are just starting out. This is only a guide that I find myself using over the course of time allowing me to create content faster. You can share your blog writing techniques in the comments below and what you think works better. Every blogger has a particular set of tools and techniques when composing a blog post, this is what works for me.

I love collaborating and helping new bloggers establish their online presence. If you think you need help, let me know.