Top 5 Precepts of Making Money Online – Be Informed!

Before you decide on announcing to your friends this weekend that you will be quitting your regular job and become a full-time blogger/vlogger, make tons of money and change the world, I hope you read this no-sugar-coating article about making money online. I hope the precepts will guide you through some seemingly-idiotic life altering decisions.

I may sound like discouraging but I am not really. But if you have a good job and you are just feeling burnout and thinking blogging will save you, then yes, I am discouraging your stupid move.

I coached plenty of people whose businesses are mainly on making money online. I do not have a BIG brand out there, I coach based on what I know works. In fact I have been making money over the years by being in the background.

Moreover, I am also a blogging coach for fashion bloggers, food bloggers, travel bloggers and other bloggers thriving and failing in their niches. Haha!

Why others fail is because they cannot stick to the following precepts of making money online. If you do not want to waste another dollar or day, then take the following by heart:

1. Do not be a scammer

This is my number one precept because, let’s face it. With so many things out there that you could possibly sell to someone whose credit card is ready, you can make instant money by being a money-making scam.

By this I do not just mean actual “shippable” products. Even services can be a scam and it will revert back to be the bomb that will ruin your entire career in the end.

For example, I was handling a marketing campaign once for somebody selling coaching services who claims to be able to help people. As we progressed in rebuilding his old brand and positioning his new brand, he cannot provide me with his credentials. Turns out the guy is just a total scammer, who pieced together systems he stumbled upon and sold to thousands of people.

While he probably made tons of money in the past, he is now spending money on trying to keep his reputation intact. The worst part is, he cannot stop those people who found out about his lack of credentials and ethics from talking about his money-making scam.

Scams will last for a while, make money for a while but the volatile nature of lies piled on every cyber footprint you make will eventually result to your destruction.

Besides, karma is an immutable law of creation, so do not play with it.

2. Do not think of and expect instant results

Frustration sets in when you read too much overnight successes published by people out there. Some say they made 2 blog posts and turned it into a 6-figure industry. While some are genuine and was lucky to catch the “lucky virus” others don’t and immediately quit. What happens next is that their blogs are forgotten and their brands that could’ve made it, dissolved.

Making money online takes time and there is much to learn and when you think you mastered something, you’d be surprised how much you need to learn further to keep up. Stop thinking that you can simply apply all the strategies you read from one successful blogger and the next day you are viral and rich.

Go ahead and read as much as you want, but never compare or expect their successes and failures to yours. If you’re lucky enough, and by that, I mean hardworking enough and married your blogging or vlogging career, you might become the next success story everyone reads about.

3. Reach out to experts

Always reach out to experts and workers. Find someone to work with, either a blogging coach, a reputable and affordable digital marketer or a writer. When you expect you can do everything alone, you are on the wrong path to success.

Blogging success requires great skills and some are impossible to be embodied by one person alone. Say, a website design appealing to your audience with functions to generate money. You may think you are doing something great, but without an advice from a marketer, you might be doing something that appeals for one person only, you!

Reaching out to experts is an investment to your success and a great digital marketer will not hide facts and knowledge from you, while some may keep the “secrets of the trade” others are possibly willing to coach.

4. Write within your niche – never stop…

Write and write endlessly within the niche you wish to make money from. Stop wasting your time writing about something that does not appeal your target audience. When you are starting out you may be tempted to switch niches and write on other topics that you feel are actively swarmed by readers. This is a terrible idea and a great time waster.

Write within your niche and just keep on writing there even if you have no readers yet and you will be amazed at how you develop how your writing style. You will not have readers unless you are an established writer offline with a name familiar to people. Otherwise, if you are just starting out, you need to be very patient in building your readership. It takes time but never impossible.

5. Do not outsource to cheap services

Outsourcing will either make your business blossom or destroy your business totally. No one can blame you for outsourcing to a dollar per 500-word article for your blog and content production. That is really cheap and let us cut the chase, most bloggers have ghostwriters. There is a stigma about this whole ghostwriting thing, if you outsource make sure that you remain to be the thought leader and fully giving all the commands on topics to be written to your ghost.

Going back to what I want to say, a cheap service may equal to cheap quality. Make sure you go for affordable but excellent service.

Life Coaching: How to Market the Idea of Success, Wellness and Happiness?

I am not a life coach and God knows I cannot be one! While I may have been an efficient sales and product trainer when I was in my twenties representing top western brands. I still lack plenty of aspects to become a life coach. But in 2016, I was pulled into the coaching market with a force like an un-escapable strong current.

Today, I handle several clients in the life coaching industry and continue to learn with them. But from what I truly understand, life coaching is selling something abstract, the idea of success, wellness and happiness are not really tangible, aren’t they?

There might be modules, manuals or books together with a life coaching package, but it is not exactly what consumers go for. They buy the idea that the coach (you) can make them successful, live well and eventually achieve happiness. As a marketer I can say it is more challenging than marketing an actual product that can be shipped and is tangible. A thong for men may be easier to sell than a possibility of an idea to work.

Life Coaching: How to Market the Idea of Success, Wellness and Happiness?

Why Do People Need Life Coaches?

Unlike psychologists, life coaching opens the idea that anyone can be help a person to become better in handling life issues or recover from an invisible illness, given that without a board license, you cannot diagnose or “treat” any form of illness. If you have the skills and knowledge on how to influence another person’s life positively, then life coaching is among the best career for you. People need life coaches for a few reasons, on top of these reasons; because they were sold to the idea.

Not until a person is sold to the idea will they need a life coach. Okay, my statement may be a little harsh. But truth be told, anyone who knows how to find the answer will not need a mentor. Life coaches are mentors for those who are lost in any aspect of life. It is our culture that is massively marketing the idea, you no longer need to create the need. It is out there, present and overflowing.

In other words, since everyone is sold to the idea of stress, life problems and weight issues. Anyone who wish to become a life coach only needs to tap into this rich market of ready consumers. Which is mostly everyone, if you are not, then you are probably a life coach yourself.

How Do You Market an Idea to Confused Consumers in A Very Noisy Market?

1. Breakdown Life Problems. When we talk about life problems, there is just too many. For a life coach to be highly marketable, there must be one life problem he or she intends to be excellent at solving. Selling life coaching services as generic will not get you closer to the success you aim for. Why? Because when consumers look for a solution online (or offline) they have a specific problem in mind. You need to be that specific “problem solver” for them to attract their attention.

2. Choose One Issue and Market There. Startup life coaches must choose only one among the many trending issues that they might find appealing to match their skills. For example stress management, do not try to immediately jump into becoming a health and fitness coach without having at least a steady stream of clients from your initial choice. It simply doesn’t work that way.

I once handled marketing for one client who may truly be genuine in trying to liberate as many people from suffering. However, his belief in what he can do defies reality. Moreover, defies every rule of personal branding.

I emphasize many times of the value of personal branding, being branded as an expert of so many topics will get you nowhere. In my honest opinion, it will only confuse your audience and might get to the point of thinking that you are not genuine.

If you are a wealth and success life coach, focus on that and once you have penetrated the market, you may find clients beg for your services on resolving other issues they may have in life. As you grow, you may experiment on positioning your brand on other niches.

3. Hire a Marketer. Alright, I know you are good at what you do, you inspire people and perhaps also possess exceptional marketing skills. Nonetheless, you will never be able to view your business from a different standpoint other than the owner. Your own marketing and success skills may as well be your poison if you do not consider working with a marketing expert.

Hiring a marketer will solve so much of your marketing nightmares. As you grow bigger, the demands of your business will get bigger. Imagine handling clients, writing content for your blog, maybe recording videos, participating in seminars and analyzing sales funnels and pipelines all at the same time. Even superman needs to prioritize who to save. Face the fact, as a life coach, you are still just another human.

4. Have a VERY Good Personal Story to Tell. Oh please, do not make it up! Thing is, I believe all our lives are rich with stories of failures to success or sadness to happiness. You just need to find that good story in your life that is highly marketable to your niche. Do not make up a story, consumers are wise enough to distinguish between fake and real. Even though you think you are a brilliant actor, in time, truth will come out.

People buy stories. This is one fact in marketing. Notice advertisements are often containing bits of drama that involves something that the target market can relate to? It solves the puzzle. I can go on and on but its simply because, people love stories that are similar to them but contains a promised happy ending.

5. Collaborate! You need to collaborate with other coaches and expand your reach. You cannot and will not survive by being detached from the industry players. I would suggest go to an event, learn new systems or expand your market by using platforms such as beBee, LinkedIn and others to collaborate and share insights with other life coaches.

Bringing It All Together

Life coaching is a very saturated market, but you may find success if you consider tapping into specific issues that life coaching consumers are after. Use Google Trends then keyword research tools to enhance your content production if you consider marketing online as an option to get your clients lined up. If you are not considering online marketing, I wish you the best of luck!

You may be experiencing the worse of times in life coaching industry right now or just starting out to get established. If you are, it is best to hire a chief marketer to make sure that all your efforts are generating income. Stop wasting your time and money trying to apply tactics of other life coaches. What works for others may not work for your personal brand. A branding specialist or digital marketer specializing in brand positioning can save you from the nightmares of life coach marketing.

Contact me if you need any help setting up your brand.

Online Reputation Manager

How to Find an Effective Online Reputation Manager

Online Reputation Management is not an easy task. Some people who have little knowledge about digital marketing might think that the primary function of an online reputation manager is to create strong content or be involved in SEO.

While there is truth that online reputation management will involve content marketing and some aspects of SEO, online reputation management focuses more on the health of your brand. It digs deeper in content marketing by knowing what the buzzes are about your brand in the corners of the web.

What is an Effective Online Reputation Manager?

  1. An efficient online reputation manager is someone who knows how to work in the background. Online Reputation Management must be kept confidential. Allowing the public to know that there are people in charge of the reputation will only cause further damage to the brand.

In short an effective ORM will not mention to anyone what you are dealing with them. Whether it is to reduce risk, fix a tarnished reputation or simply if it is to aid content marketing and SEO efforts.

  1. A great online reputation manager knows more than just on-page SEO. There are so many things involved in marketing that isn’t really learned through the blog. The aspects of brand risk management and customer service skills comes into play to effectively apply tactics in brand reputation management.

An SEO expert without background in customer service or customer care will not be an effective online reputation manager. Because the basic skills in marketing and customer service is not present. Nonetheless, they may continue to shine as an SEO master.

  1. Knowledge in calculating risks is among the talents an effective online reputation manager must have. Without knowing how to, a brand’s reputation might end up getting hurt further than saved if it is under attack.

A great online reputation manager would know how to analyze data, compare statistics and value your business or personal brand.

  1. Online reputation management will involve having to be firm on strategies. You must find an online reputation management firm or an individual who have a clear strategy, documented tactics and thorough knowledge on the ins and outs of branding.

Getting someone who might be good but comes cheap, might lead you to getting cheap services. Your content is a digital asset you must value. Without protecting your content, you give room for so many mistakes.

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Top 3 Questions to ask someone you are planning hire as your ORM

 

  1. How will you handle our brand?

A branding expert would give you detailed answer. Expect that you will also be asked back regarding your current reputation status. Further they might tell you how they value confidentiality.

 

  1. If your brand is currently under attack ask, “how will you repair our reputation?”

A good online reputation management specialist will not give answers right away. They might take a quick look at your current status. The health of your digital marketing, the health of your SEO and check the corners of the net to weigh the buzz about your brand.

If you get by someone who gives you an answer right away or promises unrealistic results. Back out the deal. You are talking to someone who do not know what they are dealing with and just interested in your money.

  1. Where will you start with rebuilding or building our online reputation?

The best answer to expect is if they say they will reinforce content marketing and deal with reviews and other propaganda circulating the internet about you. You must expect your online reputation manager to also know how to build reputation in social media. But as every expert knows, social media is hardly achieved without first having content worthy of sharing the social media platforms.

Being realistic is the key to achieving success

The key to repairing a smeared reputation online is to develop a measurable branding strategy. A strategy that cannot be placed on a spreadsheet or document is no strategy at all.

If the smear campaigns about your brand has been sitting for a while and began to pick up ranking in search results, it might take a while to repair, revamping your existing content and increasing content production of better content might be applied. But still there is no guarantee that it will be totally diminished.

For as you see, Google treats every page equally, your best bet is to score better on SEO algorithm metrics and factors.

For those just starting to establish a strong online brand, it would be best that you ensure that Google page 1 is your business card. Keep it clean, and the only way to do that is to keep on publishing relevant, optimized and evergreen content.

If you think I can help in building or repairing your online reputation, do not hesitate to shoot me an email.

Undeniable Benefits of Online Reputation Management

Online reputation management is probably the least service looked into by most businesses online. Today, we stress so much on building our online reputation, boost our SEO and social media presence but little concerns are placed upon the risks when your online reputation starts to get attacked.

Online reputation management goes above and beyond Social Media Marketing and SEO. In fact, it is the first line of defense should your brand begins to acquire undesirable mentions. Even a single bad review needs to be handled properly to ensure things are under your control.

With the accessibility of the internet to almost everyone globally, it is not a question of when your brand will be attacked. A better question in place should be “if” your brand is under attack.

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Here are a few benefits of Online Reputation Management

 

Gain dominance on SERP

You may dominate the #1 to #3 spot on SERPs (Search Engine Result Page) and work hard maintaining that. However, without planning should bad reviews or published content come up about your brand on the first page of the results, your reputation is in danger.

An effective online reputation management prepares you should these things happen, ensuring that you dominate the SERPs for the keywords most effective for your business. Otherwise, a bad review present on the 4th or 5th tier of the results can definitely hurt your reputation even you are on top.

Your online reputation manager must know how to handle this event.

Handling of attacks without sounding defensive

Attacks on your online reputation must be delicately handled. You will be wasting so much of your time and marketing money if you will counter the attacks by creating defensive content.

As I have mentioned on my article about internet trolls, the best way to handle anything that negatively affects your online reputation is to stop feeding their creators.

A truly efficient online reputation management would focus to strengthen and boost your content production that positively talks about your business. If you take this step, you stand a chance to bump off negative comments, reviews and published materials.

A Solid Social Media Presence

Today, the importance of SEO is challenged by social media on a day to day basis. While search engine dominance still proves to be the best way to gain traffic, we cannot dispose the value of brand awareness in social media channels.

Online reputation management will ensure that your brand is not only boosted online but also includes risk management and create advocacy. Today, it is easy to create a page that will only talk about how terrible a particular business is.

There are legal actions applicable of course should things blow out of proportion. An online reputation manager can have the situation contained by applying tactics to counter defamatory comments and published materials.

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Is your brand under attack?

If your online reputation is under attack don’t hesitate to hire a professional who can handle the situation without hurting your business further. This is time to consider people who knows what to do and how to apply tactics proven to manage the current situation and risks.

The risks of being attack online is present from day 1. Whether your reputation is clean as a whistle or not. Big companies spend a large chunk of their marketing budget to ensure they protect their reputation both online and offline.

There are inexpensive tactics that may be applied to ensure your business retain the respect it deserves.

If you think I can help in your online reputation management, please do not hesitate to email me. I am willing to collaborate and provide you support.

 

Personal Branding for Bloggers

7 Undeniable Power of Personal Brand for Bloggers

It is true that people care about the product or services you offer. However, unless there is a brand behind this product or services, people couldn’t care less. Would you agree? This is what makes marketing very interesting for me.

During my years working with sales and customer service oriented companies in the past, If I am involved in recruitment, I ask applicants to sell themselves to me. Like if they are a product in a shelf, among other products, why must I choose them?

Same is true in the sea of endless blogs online, to cut through the noise and get readers, you have to sell yourself to them. What will it take for a reader to choose your blog against another one?

That is where personal branding plays an important role. The strength of your brand measures the strength and influence of your online presence.

Brand Identity

I have listed the 7 undeniable power of personal brand for bloggers of whatever niche:

 

1.    A strong personal brand can easily build or penetrate a tribe

Once you have established who you are, it will be easy for you determine what you want to be and where you should belong.

Tribe marketing is becoming a popular type of online marketing that seems to be the next big thing. Your online tribe will be your avid supporters.

This can lead either in collaboration or they can be your customers because of sharing the same interest.

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2.    Permission to Blog as Yourself

You do not need to be anybody else, just be yourself. We have to admit that it is easy to be persuaded to blog as a different person, copy someone within competition or be swayed by internet trolls.

If you have a personal brand as a blogger, you will have a center come back to every time you feel like the world is against you. It is easier to be inspired and continue doing what you are doing.

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3.    Personal Branding Makes You a Confident Blogger

Among the hurdles most bloggers face at the beginning of their career is the fear that their ideas will be rejected by the readers.

In the process of creating a strong personal brand, you will gain more confidence in publishing ideas that matter to you.

Your motivation will be more intrinsic, hence making you blog with confidence. Although you are writing, readers still know whether the information is coming from someone confident or not. So beware!

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4.      Personal Brand Helps in Building Good Reputation

If every post you create validates and aligns the personal brand you are trying to establish, people will see this as a sign of credibility.

People read from credible sources and only those who remains to be aligned with who they say they are, are the ones capable of becoming successful.

5.      Personal Brand Can Make You Special

Without branding it will be hard to tell readers your uniqueness. With millions of blogs floating around the web, what makes you unique is your strongest engaging point.

If you work on a personal brand that can truly set you apart from your competition, it will be an instant boost to your value online.

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6.      Your Personal Brand is Your Legacy

In the digital age, we leave digital footprints everywhere. Be it social media, blogs or websites. Everyone does it.

In the process of establishing your personal brand, you are leaving a mark in the entire web. Make that mark count and make it align with your goals.

7.      Your Personal Brand Is the Key to Readership

When people recognize your value, they want to engage with you. Without a strong personal brand as a blogger, this will be very difficult to establish.

In fact, impossible. Make sure you establish a brand that can bridge the gap between what you are saying and what your target audience needs. Create a brand among your target audience that is easy for them to relate to.

When you do this, you earn loyal readers that you can turn into customers in the future if you want to start monetizing your blog.

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Conclusion

There are more we can list about the power of personal brand for bloggers. However, some of the benefits a blogger gets from their personal brand is realized in the process.

A personal brand is not established overnight. For some, it may take a while before you finally complete the puzzle. But that does not suggest you do not start establishing your brand now.

How did you establish your personal brand? What benefits did it bring your blogging career? I am interested to know. Please don’t hesitate to contact me if you think I can help establish your online presence and start blogging with the right foot forward.