Undeniable Benefits of Online Reputation Management

Online reputation management is probably the least service looked into by most businesses online. Today, we stress so much on building our online reputation, boost our SEO and social media presence but little concerns are placed upon the risks when your online reputation starts to get attacked.

Online reputation management goes above and beyond Social Media Marketing and SEO. In fact, it is the first line of defense should your brand begins to acquire undesirable mentions. Even a single bad review needs to be handled properly to ensure things are under your control.

With the accessibility of the internet to almost everyone globally, it is not a question of when your brand will be attacked. A better question in place should be “if” your brand is under attack.

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Here are a few benefits of Online Reputation Management

 

Gain dominance on SERP

You may dominate the #1 to #3 spot on SERPs (Search Engine Result Page) and work hard maintaining that. However, without planning should bad reviews or published content come up about your brand on the first page of the results, your reputation is in danger.

An effective online reputation management prepares you should these things happen, ensuring that you dominate the SERPs for the keywords most effective for your business. Otherwise, a bad review present on the 4th or 5th tier of the results can definitely hurt your reputation even you are on top.

Your online reputation manager must know how to handle this event.

Handling of attacks without sounding defensive

Attacks on your online reputation must be delicately handled. You will be wasting so much of your time and marketing money if you will counter the attacks by creating defensive content.

As I have mentioned on my article about internet trolls, the best way to handle anything that negatively affects your online reputation is to stop feeding their creators.

A truly efficient online reputation management would focus to strengthen and boost your content production that positively talks about your business. If you take this step, you stand a chance to bump off negative comments, reviews and published materials.

A Solid Social Media Presence

Today, the importance of SEO is challenged by social media on a day to day basis. While search engine dominance still proves to be the best way to gain traffic, we cannot dispose the value of brand awareness in social media channels.

Online reputation management will ensure that your brand is not only boosted online but also includes risk management and create advocacy. Today, it is easy to create a page that will only talk about how terrible a particular business is.

There are legal actions applicable of course should things blow out of proportion. An online reputation manager can have the situation contained by applying tactics to counter defamatory comments and published materials.

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Is your brand under attack?

If your online reputation is under attack don’t hesitate to hire a professional who can handle the situation without hurting your business further. This is time to consider people who knows what to do and how to apply tactics proven to manage the current situation and risks.

The risks of being attack online is present from day 1. Whether your reputation is clean as a whistle or not. Big companies spend a large chunk of their marketing budget to ensure they protect their reputation both online and offline.

There are inexpensive tactics that may be applied to ensure your business retain the respect it deserves.

If you think I can help in your online reputation management, please do not hesitate to email me. I am willing to collaborate and provide you support.

 

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Ways Around Duplicate Content

Reposting your content on your other blogs like in Medium or Quora is an appealing move for anyone who wish to grow loyal readers. Nonetheless, like every other blogger out there, we fear that Google will punish our blogs and never again be seen in search results.

Google punishment is considered the death of a website. But does it really still matter that much today? What about guest posting is it okay to post them as well on your website?

These are among the thoughts clouding my head for the past few days.

Traffic diverted by search engines are great. But as we all know it takes a while and the competition is steep.

Does Google’s algorithm have threshold on identifying duplicate content?

Matt Cutts of Google says duplicate content would most likely be ignored if it is not spammy. Spammy meaning keyword stuffing is obvious. That is quite a relief, because I really do not like keyword stuffing myself. See this post by Search Engine Land.

That solves it, but why are we still concerned? Because there is a lot of rubbish out there floating about duplicate content. Those are probably marketers who does not want you to take a lead or improve your traffic, so relax.

Wait, before you repost on other websites, you should:

 

1.    Make sure that you first post on your website

Posting directly on other websites might affect ranking though. Allow your content to sit in your blog for at least a week or two before reposting. Google appears to warrant higher page ranking where the content was first posted. So if you wish your website to rank higher than those you contributed the content to, follow this best practice.

2.    Rel=canonical tag

Use rel=canonical tag if possible at the head of the page if posting for other websites. This tag will simply inform the crawlers that post was originally posted from the URL that you specify. There has been a debate about how useful it is or whether it really works. But it would never hurt to use it if possible.

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3.    Alter the title if you can

If possible and you have time it is better to at least make minor changes to the title. This will help in your SEO but not totally save you from the duplicate content dilemma. If you have more time, a few alterations on the body might also help.

4.    Don’t forget links to your site

I am assuming you are not going to repost your blog without links going back to your website. Of course you need the traffic coming from the third party website. But it is best if you can drive them back at your blog where you can either offer them a newsletter or any of your products. Don’t forget to link back.

Okay, so I can rest my thoughts now about duplicate content, for now. Since it will not really hurt my currently invisible Google rankings, why should I bother. You shouldn’t too! Big names in blogging has been doing it over time to get more traffic, relying on guest posting alone will get you nowhere besides piled up emails informing you of rejection.

Small Business Online Presence Startup Guide

If you are among the startups of 2016 you must belong to those batch of entrepreneurs who really need to look into establishing a strong online presence. This year offered many different options for entrepreneurs to start with the right foot forward.

Social media has become stronger today as a marketing platform and obviously going to get stronger in the years to come. Websites are easier to manage now than ever before.

Nonetheless, as an entrepreneur, you might not have the luxury of time to really dig into the benefits of a strong online presence. Maybe you are considering it after the business has picked up momentum offline.

Wrong, you actually you should have worked on your website the moment you thought of starting a business.

Building a strong online presence should not be as difficult as you picture it. Start with the right foot forward, consider the things written below.

First, let us have a strong definition of “online presence”

Your online presence surmises your overall digital brand in the internet. It will set the foundation for future interactions with clients, investors and peers.

If successfully built your online presence can take your brand to limitless possibilities in terms of online business logistics, marketing, promotion and conversion.

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How do you build a good online presence?

A lot of small businesses, especially startups are lost at this initial stage. I have learned from experience that some entrepreneurs think that building an online presence may start from just a Facebook Page, and ends there.

While, that proposes a little bit of success, an online presence is actually broader than that.

To help you begin on the right direction consider the points proposed in this article.

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1.      Write down your goals in detail

Writing down your goals in great details will allow you to formulate a strategy that will work. Whether long-term or short-term goals you need them written down and identify their priority.

Your online presence must reflect how these goals are being accomplished.

You shouldn’t be building an online presence because this blog says you should, or you heard of it from a friend. You have to build it because it will align your business strategies with success.

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2.      Lay down the foundations

You need a base, a place where all the magic begins. Online that will be your website. Your website is where all your content assets are. The very same assets that you will deploy in social media.

Starting with social media alone is probably a stupid idea because you don’t own the servers there. Besides, you cannot tailor your social media page to exactly reflect your brand. In the greater sense you will only be a similar business among many others.

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On the other hand, owning a website will give you opportunity to publish and curate content that you have full control of and then deployed to social media. Best solution for content management and marketing actually.

Your website design does not need to be perfect at the beginning, but it needs to display exactly what your brand is all about. It enhances customer engagement.

3.      SEO and marketing

Search engine optimization is very important. Don’t ever think for one second that you can survive with social media traffic alone. While social media can definitely divert traffic, search engine traffic is much more reliable if all of your pages are optimized.

Remember though that SEO is among the long-term investments that does not show any result at the onset of your online presence. There are so many things that needs to be factored in. Nonetheless, it does not mean it is not achievable.

In fact, once it starts to perform, there is no stopping it. Well there is stopping it, but you get what I mean right?

SEO would be useless without content marketing. In the basic sense, what will you optimize if you have no content on your website. A good content marketing plan must be in place.

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4.      Social media

Social media is a powerful tool. But also understand that not all social media channels can be powerful for your kind of business. Being in every social media channel is a waste of time too.

Unless you will be working 23 hours out of 24. Do not be silly, you know you cannot do that. So stick with one channel that drives results.

How?

  1. Identify your target audience demographics
  2. Identify which channel they are in
  3. Spend most of your time in these channels

Your time is better consumed by creating content for your website and generating leads than in every social media network.

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5.      Provide valuable timeless content

Whatever content you decide to create, it must be valuable to your target audience. Consistently provide valuable information.

I weigh timeless content heavier than timely content and would always consider it for a blog. Timeless content provides resources that can really be useful for you visitors today and the months or even years to come.

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6.      Measure progress

You need to always measure your progress through your analytics reports. This will make it clearer whether you are wasting your time or moving forward and getting closer to your goals.

Patience, a great deal of it

Patience is the key to success in establishing a strong online presence. Things don’t happen overnight, and is unlikely to happen over a course of a month. Depending on your type of business, it may take years before you establish a really profitable and strong online presence. This should not discourage you as an entrepreneur, in fact this is the reason why I mentioned at the beginning that you should’ve thought of your online presence prior to starting an actual business.

Even though the markets are now saturated, that shouldn’t stop you creating a dependable and strong online presence today. Invest in it and reap the rewards later on. If you think I can help in establishing your small business’s online presence today, please let me know.

Business Blogging Do’s and Don’ts

Business blogging is a very powerful marketing tool that a lot of businesses have tapped into. Not only does business blogging help create an influential online presence, it also generates a good amount of leads that can surely increase conversion.

As small businesses see the growing and indispensable value of business blogging in search engine optimization, everybody wants a slice of the pie. However, business blogging is not a definite success. In fact, business blogging done the wrong way can greatly fracture your business’s reputation quickly.

To avoid going the wrong direction I am sharing these do’s and don’ts that I generally apply when writing for a business blog.

Do’s of business blogging:

 

·         Be direct

Heard of the inverted pyramid type of writing? Learn more how to write in an inverted pyramid style, this allows you to create blog posts that tackles your subject directly without rambling too much on unimportant details.

Customers are easily discouraged online, when they feel that you are starting to sway off the topic, even unintentionally, they leave at once. This is the huge difference between personal blogging and business blogging.

·         Be friendly yet maintain professionalism

Do not write like you are writing an official memorandum of the business that will be filed as a legal or technical document. Adopt a conversational voice that compels readers to want more.

·         Be precise

Be precise about your topics, proofread and spellcheck before hitting the publish button. A blog that is incoherent and poorly written can easily ruin your reputation. Adopt a good, consistent layout for all your blog posts.

·         Be readable

Keep your sentences short and precise. Keep your vocabulary basic and never assume that your blog is a great way to show off your knowledge in vocabulary gymnastics.

Moreover, make sure that your paragraphs are also short, avoid blocks of texts that would otherwise look good if you are writing a novel. Long paragraphs can cause eyestrain when reading using portable devices and this may lead to being discouraged to engage in your content.

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·         Use lists and bullets

If possible, create bullets and lists to express your points. This makes reading easier and allows your readers to retain information better than if written in lengthy paragraphs.

·         Be social

Ensure that your blog is shareable, likeable and twittable. Social media allows you to make your customers be your number 1 promoter. You will be missing out on a lot of stuff if you do not place social media buttons on your blog.

·         Read and check competition

Read blogs like yours. This will ensure that you are covering everything in your market. Checking your competition does not imply that you copy them. To remain competitive, you need to ensure that you have an eye to what your competition’s most productive content is and crating something of similar caliber.

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Don’ts of Business Blogging:

 

·         Never drag a topic

Just because you have heard that long-form content can increase search engine ranking that you are to drag your content to lengths that will bore your readers. Don’t complicate your sentences for the sake of creating longer blog posts.

·         Don’t choose complicated fonts

Fonts play an important role in readability. Use normal fonts that are easy to read and pleasing to the eyes. Moreover, be consistent with your fonts, ensure uniformity across your blogsite when it comes to fonts and design.

·         Don’t complicate a blog post

Don’t try to discuss multiple topics in one blog post. Make sure that your topics are broken down and discussed in an individual blog post. This will not only help you create a strong content on each topic but will allow you to increase the volume of your entries in an organized way.

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·         Avoid colloquialisms

Avoid using industry jargons and slangs in your blog posts. Your target customers are not your colleagues, not only will they have no clue of what you are talking about, at worse, feel that you are unprofessional. Should jargons need be in your post and cannot be avoided, make sure that you briefly explain what it means.

·         Avoid using copyrighted images

Generic images that are free for public reuse are okay to be used in a blog post. Nonetheless for images that are copyrighted or showing faces of people who did not give permission for publication, it must be avoided.

·         Don’t give up

At the infancy of your blog, you will definitely not have enough traffic diverted to your posts. This is normal. Even if you are applying every SEO tips and tricks you find online, gaining readers among your target audience will still be among the hurdles you need to overcome.

Traffic comes naturally and expediting the process by purchasing black hat SEO schemes might only penalize your website instead of doing any good. Be careful and be patient.

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·         Don’t get political or personal

Your business blog is not your rant corner in the world wide web. If you want create a personal blog, but this is a big DON’T for business blogs. Don’t write anything about politics if your business has nothing to do with it. Stay professional and only discuss issues pertaining to your brand.

·         Don’t be sales focused

While sales and marketing is the primary purpose in blogging, make sure that your blog is not pushy. Your content must be more focused on how to solve problems, answer inquiries and other relevant market information about your business. You can drive potential clients away if you are pushy on your products and services.

If these do’s and don’ts are applied in business blogging, success is guaranteed. Although every business owner must remember that traffic, sales and conversion through business blogging is not acquired overnight. It is among your long-term investment. It will take some time, yet, once it kicks in, you will definitely be impressed of how it generates business.

If you think I can help in establishing your online presence, please do not hesitate to contact me.

SEO Blog: What Matters and What Doesn’t?

SEO in blogging can be very tricky, in fact, even not in blogging, but in general. SEO’s landscape dramatically changes and best practices sometimes result to bad practices. For bloggers, this can be very frightening to apply changes to your blog. How do you keep up with SEO and reach your traffic goals if your SEO skills are very basic?

Keywords still matter

Even though you have read so many articles saying that keywords no longer matter in SEO, it does. Keywords are your only way to trigger being indexed for a particular topic. Google’s Latent Semantic Indexing which expands synonyms, relevance and user intents is still in its infancy stage. Although you might be found on keywords that you may not have thought of because of LSI, still best that you apply good keyword strategy on every blog post.

Your blog must be backed with great keyword strategy and research especially if you are blogging in a very saturated niche. Not applying keyword research and tactics is pretty much the same as being invisible.

1.      Keywords in the title

Make sure that your keyword is placed preferably at the beginning of the title. Placing it at the beginning is important because google cuts off page title after 64 characters.

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2.      Headers and body

Ensure that your keyword appears throughout your content. Use headers to help guide the crawlers and your readers. A keyword rich content definitely achieves good SEO ranking. Careful not to overstuff the keywords within your content though, this will hurt your ranking more than doing you good.

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3.      URL

Search engines read the URL to learn more about what the page is all about. Make sure that your URL is not set in default as a page number but actually permalinks that contains your keywords.

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4.      Meta Descriptions

Although there are rumors that meta descriptions are no longer given weight by Google as a metric in SEO. Still best you write meta descriptions that are compelling that includes keywords because they drive better click-through rates.

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Mobile-Friendliness

Ensure your blog is mobile friendly, not only for your users to be able to view your website when they are using a mobile device but ultimately, because search engines began factoring mobile-friendliness of a blog or website as a ranking factor.

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Internal Linking

Link your pages and posts whenever possible. Links serve as a great guide for the deployed crawlers to discover more of your pages. Internal linking also keeps visitors in your site and gives an impression that you have greater knowledge in what you are talking about and it is not just a random post.

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External Linking

Never forget to link to relevant webpages where you get a particular information or if you think it is best to be visited for further reading. Search engines see this link as a sign that you are truly talking about something and not a random blog post for marketing purpose only.

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Conclusion

There are so many factors to be considered for a good SEO and some just don’t matter anymore. While there is a definite gain in inbound links, link-building just doesn’t work like magic as it does in the past. If coming from high authority domains, like Huffington Post, CNN or similar websites there is a great chance that search engines will give weight on the inbound link. Nonetheless, if not, it is just a waste of time, if you bought links, it’s a definite waste of money.

You need to be careful when you are purchasing links, because websites with bad reputation that are linking to you will definitely hurt your SEO.

If you think I can help in improving your SEO in your blog, please don’t hesitate to contact me.