If there is one business marketing tool that small businesses must exploit, it is blogging. Whatever type of business who already owns a website must incorporate blogging into their digital marketing campaigns.
Blogs can be setup in a matter of minutes, the blog content though is probably the toughest hurdle that small business owners face. Not everyone has the time to sit down and write a blog post on a regular basis. Nonetheless, this hurdle should not stop you from utilizing a blog to power your lead generation and marketing.
This is a simple guide on how to start a business blog without spending thousands of dollars.
1. Install a blog in your website
If you already own a website, installing a blog section in your website will only take a matter of minutes. If you lack technical skills to execute this task you can contact your web designer and have them install WordPress either on a different directory or a subdomain. I recommend a directory within your root domain though for SEO purposes.
Blog offers dynamic content, and search engines like dynamic contents. Meaning every time you publish a new blog post, it adds to your pages being indexed by Google and other search engines. Search engines love fresh contents.
2. What you should be blogging
Blog about things that your customers are interested of. Your customers and prospects are not very much interested in your operations. They are more focused on what your business can do for them. Focus on that.
Creating blog post on every single FAQ, Frequently Asked Questions, is a great way to start blogging. These pages you create can later be curated into a full FAQ section about your business. In the long run, these posts might even be transformed as an eBook to aid marketing and customer service.
3. Consider hiring a professional blogger
Professional bloggers can make your life easier. They can create content based on materials that you provide them with little to no supervision. Depending on their experience, they may even create content beyond your expectations.
A professional blogger or a writer can teach you so many trickeries on how to drive traffic towards your blog and how to convert this traffic into a lead generator.
4. Post frequently
Not because you have great content already published that you stop from publishing new blog posts. You need to have a regular stream of posts to ensure that your customers hear from you. What is great about blogging is that your post can be turned automatically as your email marketing newsletter. Solving your email marketing campaigns dilemma easily.
5. Build trust
Post nothing but things relevant to your business, build trust among your visitors that your blog is a great resource for things pertaining to your market. While the benefits of blogging do not happen overnight, it sure will generate leads and conversion in the long run.
These are just the basics in starting a business blog. At the beginning of setting up your business blog, do not be discouraged by the multitude of buzzwords around. Just stick with the basics and everything will eventual take form in time. Nonetheless, hiring a professional blogger can surely expedite the process and increase your chances of getting noticed right away.
If you think I can be of any help in setting up your blog, don’t hesitate to contact me.