duplicate content

4 Myths About Internet Marketing and Duplicate Content

The term “Google penalty” evokes fear to new bloggers and even tenured content marketers. People who are quite new to the SEO game use this frequently and often, compliance results to underperformance in terms of content marketing. Fear holds back most of us. Best we settle these myths about internet marketing, especially in the area of being penalized about duplicate content.

1.      Penalties for non-original content on your website

Best practice if we have original content. However, there are several considerations here. Sometimes, we cannot help but reformat some of our works and distribute to other blogs or other publishing websites. This is good for exposure. Google may be seeing you do this, but they might not react, unless you are manually flagged by someone in Google who is having a bad day.

If, however, you published 2 or more identical sites on different domain names, I mean the same everything: CMS and content. That would really make the crawlers immediately flag you as the similarity of source code and content are suspicious.

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Nonetheless, duplicate content is becoming a mistaken terminology among marketers and bloggers. If we are talking about blog posts and articles that are your own creation and you posting somewhere else, it takes more than this for Google to react. Don’t expect it to rank though, but I doubt it will hurt your domain’s credibility.

I have come across plenty of duplicate content by famous bloggers and content marketers. I noticed though wherever they first posted the content will most likely be the one to rank high.

2.      Republishing from your guest post will affect ranking

In the past, when I was ghost blogging for one company and I was instructed to republish my guest posts from other blogs on our main website. I told my editor then that it might lead to penalties by Google and I was told it is nonsense. It seems she’s right. Better if the main website only hold original content for it adds in website valuation, but to say it is entirely for fear of duplicate content is wrong.

I have also noticed big bloggers who republish their guest post from very popular websites in their main blog.

Rule of the thumb is, for the search engine crawlers not to be confused, that you use the canonical tag.

relcanonical google webmaster

Learn how to use this tag directly from Google. I saved this snippet for reference. It is very important to emphasize that Google knows republishing is okay to some degree but citing the preferred or original version is better.

Repurpose your content or rewrite it in another way

The longer your experience in online writing, the easier things become. Really, you will discover ease in finding topics, especially it becomes easier to repurpose and rewrite content. It brings more SEO benefits while having the same topic written in various ways.

3.      Content Thieves – Scrapers, will hurt your ranking and reputation

I have noticed some of the posts I published here to appear in other websites. Do I mind? No, I am quite new with this brand I am trying to establish. Does that suggest they find my content good quality? Nonetheless, some people tend to overreact on scrapers because, we go back to #1, duplicate content.

Again, Google has come a long way, very intelligent now, and luckily they know where the original content has been published.

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The Scraper Report Tool is no longer accepting submissions. I guess Google has come up with a better plan and automated the identification of scraper websites or stolen content.

I noticed though that those who stole my content did not remove my internal links. Good for me, I get extra traffic on some pages.

Now let us deal with plagiarists

This is where you need to really react and take action, report your plagiarized content. There are people who are just eager to earn, and I have heard of many stories in the past of website content writers stealing content from an unpopular blog. They then submit the articles to whoever they are working for and get paid for it.

I know it is kind of weird, and that’s a dumb editor to not know how to use plagiarism check tools.

Those are the people you might really be interested to overreact with.

4.      Only long form content gets to ranked high

Let us go back to user’s intent. Our content only matters if someone needs it. Google algorithm judge our pages on several metrics, but ultimately it is the relevance on search terms to serve the user’s intent. A well written content of less than 1000 words will definitely rank better than an incoherent 3000 words post.

You cannot game the SEO game. If your content is dragging and the page gets high bounce rate because you stretched what you have to say up to 3000 words when it could’ve been enough at 600. You will definitely suffer bad ranking.

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The substance of your content plays greater role compared to the quantity of words in terms of serving Google with rank-worthy pages.

Agree? Or agree to disagree?

I love to learn, let me know if you can teach me a lesson or two on what I missed on this and point out where I am wrong. I take criticism well and would like to know your opinion.

If you feel I can assist you in producing quality content for your website, or maybe collaborate on a project. Let me know. If you feel lazy clicking contact above, use the form below. Thanks!

5 SEO Content Marketing Arguments for Small Businesses

We overlook SEO content marketing arguments. We all talk about Search Engine Marketing, Social Media Marketing and Internet Marketing using so many jargons laid out into so many tactics. Every tactic is a proven tactic, if you ask who published it. For the untrained in this type of marketing, it is very easy to get lost and withdraw.

I have seen multitude of posts on strategy, planning and execution but rarely do we talk about what we initially need to accomplish before we even plan SEO content marketing.

So to add to the noise, I suggest we must first answer these 5 SEO arguments when planning SEO content marketing:

1.      Is there a need for your content?

Use the everlasting law of supply and demand in economics when you are planning an SEO content marketing.

Like any kind of business, there has to be a demand for your content, otherwise it will fail because it is useless.

Your content ideas may sound amazing to you and your friends, or to your mother, unless your mother is like mine, who would likely oppose on anything.

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Any content that is not demanded by your target audience is an utter waste of time.

Explanation:

Studying the demands of your target audience will save you so much time and trouble in avoiding failed content. Chasing to rank for a topic that is relevant for you personally but not demanded by your audience will not really get you anywhere.

You will just be disappointed.

Better if:

Perform keyword research ALWAYS and place these keywords at the heart of your SEO content marketing.

Use Google Analytics data, Google Trends, and other free keyword research tools that will help you analyze how and what you should be ranking for.

In Google Trends for example, you can use a search phrase on a particular topic and it will show you what relevant search queries are being used by people in a particular location.

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This tool by Google should always be used if you are in it to win it on particular phrases and keywords.

 

2.      How does your audience speak?

This is not the time to be a verbal gymnast. Every industry, team or locality will have jargons and colloquialisms that is not being used by the entire world. In achieving SEO content marketing success, common language yields better results than using jargons.

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Explanation:

Catchphrases and jargons is impossible to be used as a search term unless they are looking for the meaning of it. So if you are not making an online dictionary, please just avoid this.

Better if:

Again, use keyword research, breakdown your topics into simpler terms and analyze which of the phrases are often used by your customers. Expand your SEO content marketing tactics around these keywords using the most popular terms. Just look at how “content marketing” as a search term is expanded by Google into different terms. It will give you an insight on what exactly are the queries.

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In short, using keyword research tools like Google Trends will get you very far in addressing arguments 1 and 2.

3.      What kind of audience are you addressing?

Putting yourself in your audiences’ shoes will allow you to identify their intent in using a particular search term. The main reason that a consumer would be on google can be narrowed into intents such as the following:

  • They are curious and want to learn
  • They are finding a solution
  • They are looking to buy something

Check this infographic from bufferapp.com which explains content matrix. This post from them will definitely help you.

the-content-matrix

Explanation:

Understanding user intentions in search will help you create SEO content marketing strategy that will work.  You will be rewarded by Google if your content is something that aligns with what people are looking for by ranking you higher in SERPs.

Better if:

If you are swinging blindly in content creation and lost in understanding user intents. Pay attention at your competition through Google’s organic results. If the top results you see are addressing any of the narrowed down intents explained above, then those are what people are intending to find when using that particular keyword.

4.      How well does your competition perform?

Keeping an eye to your competitors’ performance in terms of serving search needs of customers will get advantage. Identify if they deliver the needs according to customer intents.

Explanation:

SEO content marketing is very competitive. Ranking high on keywords depends so much on how your content performs. For someone to be replaced by you in terms of ranking is defined mostly by how well your content responds to what the user is looking for. This is the basis of search engine rankings, we can go as deep as the algorithm process but that will not solve anything.

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The greatest mystery of SEO is no mystery at all, ranking is relative to your content’s purpose in delivering information that the user requested.

 Better if:

SEO content marketing must be strategic and competitive. You must have awareness of your competitors’ performance while you serve the needs of users. Paying closer look at organic search results while considering the following points will strengthen your SEO content marketing:

  • Identify the kind of information they deliver, learning or selling?
  • Are they effectively engaging to address the user’s intent?
  • Identity the length of content they provide by word count
  • Identify their medium in delivering information, infographics, videos, images, etc.…
  • Note the kind and how call-to-actions are placed in the pages

5.      And now what?

If by chance your content performs well and achieves high ranking, what would you like the consumer to do?

Let’s talk about your consumer’s journey through your content, if they get to your page where will you take them next?

It can be:

  • Close the sale
  • Capture their email for your mailing list
  • Download an educational or promotional content
  • Share your page in social media
  • Nothing and nowhere, its just it

Explanation:

You need to tailor your SEO content marketing exactly how you wish your visitors to behave in terms of sales.

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You cannot expect a user intending to only find educational information to be converted into a sale. They are premature in in the buyer’s journey. Nonetheless, you may want to get their email address to send them information to prepare them to take action next time. Visitors – to “leads” – to a loyal customers.

Better if:

You take a strategic approach in your SEO content marketing. Your content must be driven by addressing what their primary intent for clicking on your page, before you take them forward step-by-step into the buyer’s journey.

If you need help in content creation and marketing, please do not hesitate to contact me. Let me help you overcome your SEO hurdles. Use the form below to get in touch. Thanks!

On-Page SEO Essentials

On-Page SEO Essentials and Best Practices

On-page SEO essentials guarantee quality visitors and low bounce rates. On-page best practices are often overlooked by most people thinking that they no longer matter in SEO this 2016.

While Google updates their algorithm to serve the global users better. Anyone using the internet for marketing has to comply.

Google’s development is not supposedly seen as an attack to traditional SEO practices. In fact, some changes make it easier to create web content that no longer have to undergo so many black hat practices.

On-Page SEO Essentials

On-Page SEO Essentials

However, it does not mean that we totally discard the best practices in optimization and just create content that will not get the attention of the crawlers that Google deploy.

These on-page SEO essentials and best practices will help to make your content creation easier and more efficient.

Relative content delivery

The main idea of SEO is to deliver the content to those who used Google to look for them. Optimizing just for the sake of traffic and increased click-through rate does not make any sense.

Focusing on metrics based on visitors and not lead generation and conversion miss the whole point of SEO.

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Guaranteeing that the user is in fact your target audience will drive profits and not just another visitor who have 99% chance of leaving your page. Google strives to provide only the most relevant results to their users, irrelevance on search terms is measured by your website’s bounce rate.

This can cause you to be penalized and indexed low the next time.
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Since user satisfaction is Google’s aim, make it your priority among your on-page SEO essentials.

Page Speed

Page loading speed has been given by Google an importance as a ranking factor. Most people when they gauge the speed, they test the homepage of their website. While the homepage is an important element of the whole structure of your website, there is little consideration as to how each individual published pages behave in terms of loading.

On-Page SEO Essentials

One key that we must remember is that when we aim for ranking on certain keywords or search terms, we are sending Google a signal to index our page above the others. In other words, each individual page is ranked differently apart from our homepage. In short, the loading speed of each page we publish for our website must comply to Google’s ideal speed otherwise that page will not rank high.

So individual page loading speed is a crucial ranking signal within Google’s algorithm.

Building trust in terms of user interface experience

While what was mentioned earlier in terms of speed as a metric to signal a good ranking, it also plays an important role in the whole user experience. Making a website that is viewable and user friendly across devices and operating systems is a pre-determining factor for ranking. You can check your website’s mobile-friendliness in Google’s Mobile-Friendly Test.

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Visual elements also play a very important role in increasing user experience. Humans are very visual creatures.

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To further strengthen your brand’s trustworthiness, you need to add certain elements to help validate it. Adding testimonial pages and links to previous projects or publications will add to your brand as being viewed trustworthy. Being open to comments and regularly replying to them is one way of establishing trust to your audience.

Avoid discouraging elements

Elements that annoys your customers will make them leave or not to come back again. In content publishing you want your consumers to be fully engaged in content consumption. Of course adding elements like the following are essential:

  • Download ebooks
  • Download files
  • Subscriptions
  • Related articles
  • Watch tutorials

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Nonetheless, do not overpopulate your website with widgets and popups of those elements. You can suggest this call-to-actions subtly and make them read / consume your content first. Why? Because that is the reason they are there in the first place.

The less pushy on sales and lead generation you are, the better. Content consumers don’t want to be pushed into the buyer’s journey. Provide them a user interface that makes them in control.

Keyword Elements

Your keyword elements no longer need to be an exact-match. Google’s algorithm has evolved to be more intelligent by identifying synonyms and query expansion on search terms.

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Nevertheless, it is still an on-page SEO essential to strategize keywords that triggers crawlers. However, try not to do what was best practiced in the past by stuffing exact-match keywords. Following is how to strategically place keywords on each on-page element.

Title Tag

Placing your keywords term or phrase on the title remains to be important. It signals your main topic.

What you want to happen is that the user who searched for a term to arrive on a page with the term they used. Meaning your page is relevant to what they are looking for.

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Some users who arrives on a different page will eventually hit the back button. Which is not good if you want to rank high on google.

URL, image attributes and content

We aim for the keywords to be present in the content. But as much as possible it is ideal that you put the keyword elements in the URL and the image attributes as well. These will help not only the crawlers to determine your keywords but to be indexed in other search results as well, like Google Images for example.

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Internal links anchor

If possible and in a very strategic way, it would certainly help to add the keyword elements on some internal links you are building. This will help crawlers to identify other pages on your website that tackles the topic further or on related topics.

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Related terms

When writing content, it will be helpful to write outside exact-match keywords. Google has raised awareness on how they have updated the algorithm to expand search queries. For example, events planning will easily be expanded to other terms like, events organizing or event organizer. This gives the content creator more freedom with words to be used.

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So to aid our on-page SEO essentials it is best practice to research on related terms and phrases that might also be used in content creation. Ranking opportunity will likely be increased with this best practice.

 

Meta description optimization

Although there are rumors that Google does not give much weight on meta descriptions as a ranking factor. It is still one of the On-Page SEO Essentials that must be given great consideration. Do not settle for a weak snippet to show on results page.

A snippet or meta description is the preview that you give content consumers how relative your page is to their query.

Meta-Description-SERP-Example-Google-Webmaster-Tools

A well optimized snippet will contain keyword or related terms to the topic that page is aiming to rank for.

As we continue to create content while adapting to great changes brought about by Google in their updates, we must keep in mind how important On-Page SEO Essentials are and the best practices done by SEO masters.

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SEO seems no guarantee sometimes, especially when you are just starting to build your website. Google have various metrics for a page to be considered to rank high in results. Some are off-page optimizations that are as essential as what is mentioned here.

Nonetheless, On-Page SEO essentials, if kept in mind in every content creation will warrant success in the future.

 

keyword optimization

Rich Content Homepage and Keyword Optimization is Dead

Do we need to have rich content homepage and keep up with keyword optimization to ensure good page ranking in Google?

What is so interesting about Search Engine Optimization is how it evolves into turning best practices into myths. Today, it is easy to get confused when SEO is mentioned in marketing.

Not only because Google’s algorithm is being treated like the “god” of the internet but because those practices that delivered results for years suddenly became useless. Learn more about Google’s Algorithm here. 

Google-Algorithm-Update-Timeline

But that is the thing with technology, it gets better. We need to cope with it and understand this changes for us to be able to use it to our advantage.

Similar to owning an old mobile phone with keypad, it can still call or text but will not deliver the same user experience that of a smartphone.

Rich Content Homepage

Filling your homepage with rich volume of keywords and content was then the best practice to attract spiders to trigger your page to be indexed at the top of results.

Dropbox_Homepage

imagesBut Google changed the game, you need to have organized content enough to talk about your business. Unlike before we used to favor websites with cluttered copy and using left, right and footers to hold more information.

 

It appears that Google does not care about how much your homepage content has, as long as it is relevant to your business and comply with their Webmaster’s Guidelines.

Keyword Optimization is Dead

SEO will be useless in the past without proper application of keywords. Keyword stuffing was a popular thing among content marketers and writers. Things changed.

LSI or Latent Semantic Indexing is becoming stronger in every Google Update.

With LSI, the entire content of the webpage is crawled. The phrases and keywords that are most common triggers for an expansion involving synonyms to the related target keywords. Meaning, the intelligence of the spiders crawling is more than keywords now, but including language and context.

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An even more important subject that is being brought about by this update is for us to stop trying to publish content that sounds awkward because of trying to frame everything as exact match to search keyword or search phrase.

The search engines will recognize what your topic is all about. For example you can be on a biking business and all your keyword efforts focused on “biking”. You may be surprised that you are ranking higher in “cycling” instead.

Conclusion

Rich content homepage may still be done, but the clutter can reduce the user experience, refrain from it. You can be indexed high on search results even with minimal content on your homepage.

Keyword optimization is not totally dead. Nonetheless, the weight of keyword optimization is no longer as high it was then. Technology has evolved and we must accept it and use it to our advantage.

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It will be easier writing content now that focus more on sales, conversion and context instead of writing awkward phrases wrapped around an exact phrase. It is good that Google is getting more intelligent.

Keyword under optimization is not being punished by Google, nonetheless, keyword stuffing remains to be one of punishable SEO crime you can commit.

 

SEO Impact

SEO Impact of Https and Meta Descriptions

SEO Impact of Https and Meta Descriptions has been questioned time and again.

SEO’s landscape dramatically changes.

Even with that phrase it still sounds like an understatement if we look deeper into how Google’s Panda, Hummingbird and Penguin updates affected so many websites.

Not to mention the blackhat SEO businesses, whose techniques suddenly became obsolete.

This post aims to discuss and look deeper on the relevance of [http://] versus [https://] protocols and how they affect search engine page ranking.

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Furthermore, let us the discuss the importance of meta descriptions and its rumored irrelevance in terms of a criteria to rank.

HTTP Vs. HTTPS

The difference is more than the addition of “s”.

HTTP stands for Hyper Text Transfer Protocol. With the addition of S, it becomes Hyper Text Transfer Protocol Secured.

You probably get the idea here, HTTPS makes browsing secure. Meaning to run your website in HTTPS will make it safer by encrypting the data between the web server and the user. Savvy right?

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SSL or Secure Sockets Layer is the technology that powers the encryption.

Google announced in August 2014 that SSL will become a criterion in SEO impact to rank. This is going to be horrific if your websites are using the standard HTT Protocol.

Does it mean your ranking will suffer?

No. Google’s implementation of SSL is only affecting about 1% of the total indexed webpages. While it is clear that there is a need to move to SSL in the future, need not hurry.

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Content relevance and quality still factors in as the highest SEO impact in terms of page ranking.

Meta Descriptions Impact on Ranking

Among HTML attributes that are hot in the SEO topics in terms of usefulness to ranking is meta descriptions.

The bitter truth about meta descriptions as a factor in terms of search ranking is a myth.

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Nonetheless, those tiny preview snippets appearing in the search have a huge factor in terms of user experience.

So do not discard your meta descriptions. They play as an opportunity for you to be noticed among the list of results. A captivating meta description will increase your chances of being clicked among other indexed websites.

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Google pays so much attention and regard on a website’s click-through rate. In fact, it is Google’s #1 SEO impact being factored in to determine page rank.

Conclusion:

patbaganologobannerDo not rush on HTTPS yet if you cannot afford the security license. There is so much talk about SEO that we often forget the importance of quality and relevant content. Focus on content not for the crawling spiders, focus on content that resonate with your audience’s needs.

Not only will this benefit your ranking but ensure that your marketing goals in lead generation and conversion is achieved.

On meta descriptions, although it is not factored in as a ranking criterion, it is best to write quality compelling meta descriptions that will set you apart from your competition.

High “click-through” rates will do you good, not only for search rankings but in the whole sense of marketing itself.