Online Reputation Management is not an easy task. Some people who have little knowledge about digital marketing might think that the primary function of an online reputation manager is to create strong content or be involved in SEO.
While there is truth that online reputation management will involve content marketing and some aspects of SEO, online reputation management focuses more on the health of your brand. It digs deeper in content marketing by knowing what the buzzes are about your brand in the corners of the web.
What is an Effective Online Reputation Manager?
- An efficient online reputation manager is someone who knows how to work in the background. Online Reputation Management must be kept confidential. Allowing the public to know that there are people in charge of the reputation will only cause further damage to the brand.
In short an effective ORM will not mention to anyone what you are dealing with them. Whether it is to reduce risk, fix a tarnished reputation or simply if it is to aid content marketing and SEO efforts.
- A great online reputation manager knows more than just on-page SEO. There are so many things involved in marketing that isn’t really learned through the blog. The aspects of brand risk management and customer service skills comes into play to effectively apply tactics in brand reputation management.
An SEO expert without background in customer service or customer care will not be an effective online reputation manager. Because the basic skills in marketing and customer service is not present. Nonetheless, they may continue to shine as an SEO master.
- Knowledge in calculating risks is among the talents an effective online reputation manager must have. Without knowing how to, a brand’s reputation might end up getting hurt further than saved if it is under attack.
A great online reputation manager would know how to analyze data, compare statistics and value your business or personal brand.
- Online reputation management will involve having to be firm on strategies. You must find an online reputation management firm or an individual who have a clear strategy, documented tactics and thorough knowledge on the ins and outs of branding.
Getting someone who might be good but comes cheap, might lead you to getting cheap services. Your content is a digital asset you must value. Without protecting your content, you give room for so many mistakes.
Top 3 Questions to ask someone you are planning hire as your ORM
- How will you handle our brand?
A branding expert would give you detailed answer. Expect that you will also be asked back regarding your current reputation status. Further they might tell you how they value confidentiality.
- If your brand is currently under attack ask, “how will you repair our reputation?”
A good online reputation management specialist will not give answers right away. They might take a quick look at your current status. The health of your digital marketing, the health of your SEO and check the corners of the net to weigh the buzz about your brand.
If you get by someone who gives you an answer right away or promises unrealistic results. Back out the deal. You are talking to someone who do not know what they are dealing with and just interested in your money.
- Where will you start with rebuilding or building our online reputation?
The best answer to expect is if they say they will reinforce content marketing and deal with reviews and other propaganda circulating the internet about you. You must expect your online reputation manager to also know how to build reputation in social media. But as every expert knows, social media is hardly achieved without first having content worthy of sharing the social media platforms.
Being realistic is the key to achieving success
The key to repairing a smeared reputation online is to develop a measurable branding strategy. A strategy that cannot be placed on a spreadsheet or document is no strategy at all.
If the smear campaigns about your brand has been sitting for a while and began to pick up ranking in search results, it might take a while to repair, revamping your existing content and increasing content production of better content might be applied. But still there is no guarantee that it will be totally diminished.
For as you see, Google treats every page equally, your best bet is to score better on SEO algorithm metrics and factors.
For those just starting to establish a strong online brand, it would be best that you ensure that Google page 1 is your business card. Keep it clean, and the only way to do that is to keep on publishing relevant, optimized and evergreen content.
If you think I can help in building or repairing your online reputation, do not hesitate to shoot me an email.